VIBE Magazine

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VIBE

Vibe is a magazine that was birthed through the vision of two innovative men,

Keith Clinkscale and Quincy Jones. Both men realized that there was a need to bring the

genre of African American music and urban lifestyle to the eyes of people nationwide.

Cheap University Papers on VIBE Magazine

Clinkscale?s knowledge of business and background of being a magazine publisher was cohesive to the reputation and drive of Quincy Jones, the two were able to nurture and ensure the growth of their new found magazine.

With a large magazine like ?Rolling Stones? in full publication the thought of a magazine for African American music was unheard of. Jones and Clinkscale wanted to have the characteristics of ?Rolling Stones?, but the desire to have a more diverse audience apparently grew within. Along with this vision came fear but their ambition to develop this magazine was far greater. The combined vision of Jones and Clinkscale, would develop a magazine that was known for its diversity. The magazine Rolling Stone had been in circulation for more that 5 years, with millions of readers. With this in mind Vibe felt that the need to have a voice for urban youth was extremely great.

The two linked together to change and challenge the well established credibility of the well known magazine ?Rolling Stones?.

Vibe has grown into a large publication with two sister publications, Spin and Blaze. These magazines together reach over 1.5 million readers. Vibe is not a magazine just for African American music alone but has news, stories on alternative music, rock and hip hop. This factor has greatly increased the loyalty of their readers. The production of magazines has greatly matured over the past 10 years and the publishers of Vibe understood the importance of maturing also. To accommodate their many readers with a quality magazine, Vibe sought the advice of R.R. Donnelly. The move towards R.R. Donnelly was based solely on the company?s ability to problem solve.

R.R. Donnelly is a printing agency that prepares, produces and delivers communication through multiple resources for owners, publishers and merchandisers. With Vibe being a magazine of visual effects and advertisements, the need for an agency that could develop a quality product for its consumers was greatly needed. R.R. Donnelly fitted the bill perfectly, this company excels in digital photography, content management, printing, online services. Donnelly provided Vibe with an effective solution towards targeting communication and delivery needs. With the advancement of technology Vibe currently uses WAMNET, a high-powered email system that allows the staff to digitally transmit files to Donnelly. This service with WAMNET cost about

$8,000 a month, which helps cut production cost in half.

With the need to change, R.R. Donnelly provided Vibe with insight that allowed Vibe to gain efficiency and win more advertisements. With their solution to transition, Vibe fromed a large tabloid size magazine to a standard size papers. R.R. Donnelly designed a solution that impacted Vibe?s entire production process and has given Vibe the ability to focus strictly on profit generation. By doing this Vibe and R.R. Donnelly reduce the cycle time of publication, cost and waste across all areas of printing and ultimately Vibe has published their magazine on budget but most importantly on time for its consumers.

VIBE Magazine Case Study Questions Section

1. In what whys does Vibe create utility?

Clinkscale and Jones created a magazine that was greatly needed for todays

urban youth. This magazine provides a doorway that opens into the world of

celebrities, sounds, fashion and urban lifestyle. With its strong voice, Vibe

creates trends as it does recording them. Vibe is the vocal cord of today?s youth;

it is a portal to a growing, young, trend-setting, multicultural audience. A magazine that is able to truly express the thoughts and opinions of the young youth of today to the world around them. By Vibe having excellent journalists and innovative marketers, they have reached the multitudes with the voices on their pages. Vibe reaches more people of color between the ages of 18-4 than any other magazines. Vibe also is number 1 out of 5 top African American magazines with 1,856,000 readers.

YOUNG, DUAL AND MULTICULTUAL

. In what ways does Vibe maintain quality control during production process?

With VIBE having a CEO that is hands on with computer technology, Clinkscale knew the important of computers being an extension of the mind. To have quality during the production process there are two much needed ingredients skilled works and equipment. The beginning production stages of Vibe, Macintosh computers and a desktop publishing program named Quark Xpress are used. To use this technology, the staff has to be extremely knowledgeable of the programs being used and to do this training is needed. Along with quality training comes. In order for the staff to work effectively, quality equipment is needed. With the use of different computer programs and email services like WAMNET, Vibe is able to design, create and modify information in a more efficient manner. In the final stages of production, Vibe uses WAMNET, a high-powered email service to link to R.R. Donnelly for printing. The production process at Vibe is ran smoothly, reduces time and costs but is only effective through the knowledge of its skilled workers.

. Describe or draw the layout that you think would be most efficient for the staffers who work at Vibe.

By strengthening the content, image and infrastructure of Vibe Magazine, also they should justify their online properties. Vibe should also develop an aggressive event marketing strategy; Vibe has developed a compelling media platform dedicated to todays urban lifestyle devotees. Vibe magazine has also become a style workbook and entertainment insider for young, urban women. Vibe Magazine could focus on some health is like ?Heat & Soul.? ?Heat & Soul? has evolved into a vibrant, healthy living guide for African American women This would be a good approach for Vibe because health and fitness is something that applies to not only African Americans, but to women of all races. If Vibe can accomplish this, they can broaden the audience scope. Vibe has established a magazine and has established it as the voice of the black power. However, in order to further diversify Vibe, the magazine publishers should consider establishing magazine that will enable all ethic and white backgrounds a voice in their articles. In order to attract the professional work force Vibe can target some articles are issues towards corporate America. For instance ?Savoy? spin-off ?Savoy Professional? serves career and related lifestyle content to African-American professionals. And, while the magazine brands remain trusted sources for urban audiences, ?Savoy Professional? has expanded its repertoire to include conference events that have become a valuable business resource to those in any industry aiming to reach urban consumers.

4. Visit the Vibe Web site. What do you like about it? What do you dislike? Write a brief ?review? outlining your opinions.

When I first picked up a Vibe magazine, I was extremely impressed with the cover. I have never seen a magazine that was so vibrant Vibe magazine tore down the racial buriers and presented a multicultural voice. The journalists that interviewed these celebrities keep everything raw and change nothing, which gave their article a real feel. This allowed me as the reader to see the person as they really were.

The advertisements were extremely impressive and eye catching. Every page turned was a new door. Vibe magazine presented different shades of color, professional ads and appeared to be well thought out to transition to the forthcoming article. The only problem that I had with magazine and all others is the way they depict how a women should look There are two many young women in the world today that are living with eating disorders, such as bulimia, anorexia. Most of the time women try to match the formulated images that are portrayed in these magazines. I feel that this problem will continue to grow unless advertisements of larger women are placed in magazines. Vibe is already on the front burner of change; with so many readers they can strike deep in the hearts of these young readers

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Tooth Decay and America

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Health, fitness and hygiene have always been major issues in America. People do all different kinds of things to stay healthy. They join the gym, do different exercises and also pay regular visits to the doctor. They are also concerned about their teeth. Most people teach their children from a very young age to keep clean teeth and brush them regularly. Americans, in Drakulics opinion, are "obsessed by their teeth." They pay a lot of money to the dentist to keep them clean shiny and perfect.

People would pay any price to get their teeth to look nice. In "On Bad Teeth", Slavenka Drakulic gives the example of a friend who took her son to the dentist to get his teeth fixed. She spent almost $000 on the braces for her son. Drakulic tries to explain that even though dental care is so expensive in America and no insurance covers its expenses, people still visit the dentists regularly. They want to be healthy and good looking. They want to have clean, white teeth even for their children.

People in America are so concerned that they start worrying about their childrens teeth even when they are on the bottle. In "Healthy Smiles A Multidisciplinary Baby Bottle Tooth Decay Prevention Program", Keith A. King writes that "Baby bottle tooth decay (BBTD) is a serious and preventable disease which continues to afflict many children each year." This statement suggests that tooth decay is a serious disease. Serious in a way that if something is not done to prevent tooth decay, it will eventually damage each and every tooth. This would mean that the child would grow up with bad teeth and he would not look good. People would not like him and he would feel embarrassed among others. That is not the case in Europe. People would rather care more about "buying a car or a carpet instead of spending money on their teeth." In America it is considered impolite having bad teeth, whereas, in Eastern Europe the "condition of teeth is regarded as a highly personal matter, not a sign of standard of living or a question for public discussion." From these statements we can gather that people in America are very concerned about their, and their childrens teeth and try different things to prevent them from diseases.

Doctors and experts continuously keep researching on ways to avoid the diseases (tooth decay, cavities etc.) of teeth. They come up with various results. In this age of modern science, scientists do plenty of research and try to make people aware of different kinds of diseases. They tell them to keep their teeth clean, eat healthy and brush after every meal, or at least twice a day. They tell them about the consequences if they dont keep their teeth clean. That is why people try even harder to keep good and clean teeth. According to Drakulic, "The American idea is that, it is not very polite for a public figure to appear with bad teeth, just as it would be inappropriate to make a speech in your pajamas." Drakulic also writes "Americans seem to be passionate about their health and their looks, which appear to be interchangeable qualities. Health and good looks are essential badges of status among the middle classes." Therefore, it is very important to have complete and good set of teeth. And that is why doctors and scientists come up various researches to prevent tooth decay. Buy cheap Tooth Decay and America term paper

These researches and articles support the opinion of Drakulic that "Americans are obsessed by their teeth." They try to keep their teeth clean. They use many different kinds of tooth pastes and they visit the dentist two to three times a year, even if they have to spend a lot of money on each visit. But, having said that, Drakulic also agrees with Americans that good teeth improve the personality of a person. People who have good teeth are regarded and are more respected than those having bad teeth. People in Eastern Europe now are also changing their minds about health and hygiene. They are also becoming aware of the advantages of having good teeth and living healthy. They are paying more attention towards caring about their teeth. However, it will take some time for them to catch up with Americans. Still, some thing is better than nothing at all. Some day Europeans will also have good teeth and hopefully, they will also be "obsessed by them."

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COMING TO AMERICA

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Everyone is different. Today our nations capital is a model of the post-racial society weve been awaiting. The article, "Coming to America", by Jonathan Rauch, discusses the change in Americas "melting pot", center of immigration. Immigrants continue to come to America in search of freedom. This freedom no longer represents a change in traditions and beliefs. In Rauchs eyes the "melting pot" no longer exists, yet Americanization still carries on.

While integrated in American society, immigrants continue to keep their culture/religion close. In "Coming to America", Rauch views newcomers as being very religious. Rauch describes how immigrants first priority after coming to America tends to be finding a church that believes in their culture. He uses a family of immigrants as a prime example. "The Aus, Christians, immediately found a Chinese church only a couple of miles from home. "Every Sunday they attend services in Cantonese". This shows us that culture/religion is of key importance to newcomers. Throughout this article Rauch talks about how immigrants continue to carry on their traditions while in America, but he also goes into detail about how they use their new found freedom.

Rauch believes that immigrants use their new found freedom to uphold the beliefs and traditions of their homeland. In the past newcomers to America forgot their traditions due to Americanization, they would try to fit into the "melting pot" by taking up American customs. Today immigrants are no longer forced to forget their traditions. They feel as if their new found freedom is a chance to continue their customs not lose them. In this article Rauch shows us that continuing traditions are a big concern of immigrants. "If they want Bok Choy of fried dace or ducks blood, they can walk to an Asian grocery just down they block", this shows that the Aus want to be able to uphold their culture. The Aus also changed their childrens English names back to their original names after coming to America. "In Hong Kongwhere, because of its history as a British colony, many people use English namesthe girls were called Queenie, Amanda, and Cassandra, the boy Bryan. In America, Bryan has become Chi-hang". This shows us that the immigrants want to continue their beliefs and traditions. Although Rauch spends time showing us how immigrants use their new found freedom, he also talks about how Washington has gone from the center of the "melting pot" to center of integrated diversity.

Rauch believes that in today society Washington is the center of integrated diversity.

Please note that this sample paper on COMING TO AMERICA is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on COMING TO AMERICA, we are here to assist you. Your cheap custom college paper on COMING TO AMERICA will be written from scratch, so you do not have to worry about its originality.

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