VIBE Magazine

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on VIBE Magazine. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality VIBE Magazine paper right on time.

Our staff of freelance writers includes over 120 experts proficient in VIBE Magazine, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your VIBE Magazine paper at affordable prices!

VIBE

Vibe is a magazine that was birthed through the vision of two innovative men,

Keith Clinkscale and Quincy Jones. Both men realized that there was a need to bring the

genre of African American music and urban lifestyle to the eyes of people nationwide.

Cheap University Papers on VIBE Magazine

Clinkscale?s knowledge of business and background of being a magazine publisher was cohesive to the reputation and drive of Quincy Jones, the two were able to nurture and ensure the growth of their new found magazine.

With a large magazine like ?Rolling Stones? in full publication the thought of a magazine for African American music was unheard of. Jones and Clinkscale wanted to have the characteristics of ?Rolling Stones?, but the desire to have a more diverse audience apparently grew within. Along with this vision came fear but their ambition to develop this magazine was far greater. The combined vision of Jones and Clinkscale, would develop a magazine that was known for its diversity. The magazine Rolling Stone had been in circulation for more that 5 years, with millions of readers. With this in mind Vibe felt that the need to have a voice for urban youth was extremely great.

The two linked together to change and challenge the well established credibility of the well known magazine ?Rolling Stones?.

Vibe has grown into a large publication with two sister publications, Spin and Blaze. These magazines together reach over 1.5 million readers. Vibe is not a magazine just for African American music alone but has news, stories on alternative music, rock and hip hop. This factor has greatly increased the loyalty of their readers. The production of magazines has greatly matured over the past 10 years and the publishers of Vibe understood the importance of maturing also. To accommodate their many readers with a quality magazine, Vibe sought the advice of R.R. Donnelly. The move towards R.R. Donnelly was based solely on the company?s ability to problem solve.

R.R. Donnelly is a printing agency that prepares, produces and delivers communication through multiple resources for owners, publishers and merchandisers. With Vibe being a magazine of visual effects and advertisements, the need for an agency that could develop a quality product for its consumers was greatly needed. R.R. Donnelly fitted the bill perfectly, this company excels in digital photography, content management, printing, online services. Donnelly provided Vibe with an effective solution towards targeting communication and delivery needs. With the advancement of technology Vibe currently uses WAMNET, a high-powered email system that allows the staff to digitally transmit files to Donnelly. This service with WAMNET cost about

$8,000 a month, which helps cut production cost in half.

With the need to change, R.R. Donnelly provided Vibe with insight that allowed Vibe to gain efficiency and win more advertisements. With their solution to transition, Vibe fromed a large tabloid size magazine to a standard size papers. R.R. Donnelly designed a solution that impacted Vibe?s entire production process and has given Vibe the ability to focus strictly on profit generation. By doing this Vibe and R.R. Donnelly reduce the cycle time of publication, cost and waste across all areas of printing and ultimately Vibe has published their magazine on budget but most importantly on time for its consumers.

VIBE Magazine Case Study Questions Section

1. In what whys does Vibe create utility?

Clinkscale and Jones created a magazine that was greatly needed for todays

urban youth. This magazine provides a doorway that opens into the world of

celebrities, sounds, fashion and urban lifestyle. With its strong voice, Vibe

creates trends as it does recording them. Vibe is the vocal cord of today?s youth;

it is a portal to a growing, young, trend-setting, multicultural audience. A magazine that is able to truly express the thoughts and opinions of the young youth of today to the world around them. By Vibe having excellent journalists and innovative marketers, they have reached the multitudes with the voices on their pages. Vibe reaches more people of color between the ages of 18-4 than any other magazines. Vibe also is number 1 out of 5 top African American magazines with 1,856,000 readers.

YOUNG, DUAL AND MULTICULTUAL

. In what ways does Vibe maintain quality control during production process?

With VIBE having a CEO that is hands on with computer technology, Clinkscale knew the important of computers being an extension of the mind. To have quality during the production process there are two much needed ingredients skilled works and equipment. The beginning production stages of Vibe, Macintosh computers and a desktop publishing program named Quark Xpress are used. To use this technology, the staff has to be extremely knowledgeable of the programs being used and to do this training is needed. Along with quality training comes. In order for the staff to work effectively, quality equipment is needed. With the use of different computer programs and email services like WAMNET, Vibe is able to design, create and modify information in a more efficient manner. In the final stages of production, Vibe uses WAMNET, a high-powered email service to link to R.R. Donnelly for printing. The production process at Vibe is ran smoothly, reduces time and costs but is only effective through the knowledge of its skilled workers.

. Describe or draw the layout that you think would be most efficient for the staffers who work at Vibe.

By strengthening the content, image and infrastructure of Vibe Magazine, also they should justify their online properties. Vibe should also develop an aggressive event marketing strategy; Vibe has developed a compelling media platform dedicated to todays urban lifestyle devotees. Vibe magazine has also become a style workbook and entertainment insider for young, urban women. Vibe Magazine could focus on some health is like ?Heat & Soul.? ?Heat & Soul? has evolved into a vibrant, healthy living guide for African American women This would be a good approach for Vibe because health and fitness is something that applies to not only African Americans, but to women of all races. If Vibe can accomplish this, they can broaden the audience scope. Vibe has established a magazine and has established it as the voice of the black power. However, in order to further diversify Vibe, the magazine publishers should consider establishing magazine that will enable all ethic and white backgrounds a voice in their articles. In order to attract the professional work force Vibe can target some articles are issues towards corporate America. For instance ?Savoy? spin-off ?Savoy Professional? serves career and related lifestyle content to African-American professionals. And, while the magazine brands remain trusted sources for urban audiences, ?Savoy Professional? has expanded its repertoire to include conference events that have become a valuable business resource to those in any industry aiming to reach urban consumers.

4. Visit the Vibe Web site. What do you like about it? What do you dislike? Write a brief ?review? outlining your opinions.

When I first picked up a Vibe magazine, I was extremely impressed with the cover. I have never seen a magazine that was so vibrant Vibe magazine tore down the racial buriers and presented a multicultural voice. The journalists that interviewed these celebrities keep everything raw and change nothing, which gave their article a real feel. This allowed me as the reader to see the person as they really were.

The advertisements were extremely impressive and eye catching. Every page turned was a new door. Vibe magazine presented different shades of color, professional ads and appeared to be well thought out to transition to the forthcoming article. The only problem that I had with magazine and all others is the way they depict how a women should look There are two many young women in the world today that are living with eating disorders, such as bulimia, anorexia. Most of the time women try to match the formulated images that are portrayed in these magazines. I feel that this problem will continue to grow unless advertisements of larger women are placed in magazines. Vibe is already on the front burner of change; with so many readers they can strike deep in the hearts of these young readers

Please note that this sample paper on VIBE Magazine is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on VIBE Magazine, we are here to assist you. Your cheap custom college paper on VIBE Magazine will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!