Communication

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Shopping is something everybody does and shopkeepers must

compete each other for their valuable customers. Without necessary

communication skills, the manager can disenfranchise both his employees

and customers who will ruin his business. For grocery store managers,

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communication and language are very important because it allows them to

solve problems and maintain good relationship with their employees and

customers.

Applying appropriate communication and language can be used to

solve serious problems. For example, if a thief comes into a store the safest

thing to do is to give them what they want. In this case, a manager needs to

communicate correctly with a thief so that he/she might not use violence. It

also can reduce and solve complaints by talking to customers nicely and

satisfying their needs.

A grocery manager must keep good relationship with his/her

employees by using appropriate communication and language. This is a

boring job for the employees so it¡¯s difficult to motivate them. However if

the manager constantly joke around with them or make the environment fun

for them they will work hard. It is extremely important to get along very

well with their employees since they are the one who are on front line and

deal regularly with customers.

Finally, there are financial benefits to maintaining good relationship

with customers. There are more than 75 percent of customers are regular

customers therefore it is essential to keep friendly environment for them.

For example, a manager has to enjoy talking to his/her customers about

news, weather, family etc. Being friendly is providing good customer

service and communication is an indispensable condition for this.

Appropriate communication and language encourage the bright

prospect of public relations between manager, employee and customer and

these are the key factors for success of this business.

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