Advertising

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=history of advertising=

•Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii

•An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern situated in another town.

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•In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town criers

•Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450

•The first advertisement in English appeared in 147 in the form of a handbill announcing a prayer book for sale.

•Two hundred years later, the first newspaper ad was published offering a reward for the return of 1 stolen horses.

•In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841 when Volney B. Palmer set up shop as an advertising agent

•Advertising agencies initially focused on print. But the introduction of radio created a new opportunity and by the end of the 10s, advertising had established itself in radio to such an extent that advertisers were producing many of their own programs

•The early 10s ushered in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.

•Television had been introduced in 140, but because of the high cost of TV sets and the lack of programming, it was not immediately embraced

•the American economy soared in the 150s, so did the sale of TV sets and the advertising that paid for the popular new shows. Soon TV far surpassed radio as an advertising medium.

•The tone of the advertising was also changing. No longer did advertising simply present the product benefit. Instead it began to create a product image

•Bill Bernbach, founder of Doyle Dane Bernbach in New York City,Leo Burnett,

•and David Ogilvy, founder of Ogilvy & Mather in New York City, all came to prominence in the late 150s and 160s and led what has been called the creative revolution.

•Bernbach believed that advertising had to be creative and artistic

•The creative foundation established by Bernbach and others has been critical to the success of contemporary advertising. The introduction of the TV remote control and access to hundreds of cable channels mean that today advertising must interest and entertain consumers or else they will simply use the remote to change the channel

=timeline=

1704 The first U.S. newspaper ad appeared in the News-Letter, a publication founded in Boston.

170 First copyright law is passed

1841 The first advertising agency, Volney B. Palmer, opens in Philadelphia.

1864 William James Carlton begins selling advertising space in newspapers. He founds the agency that later becomes the J. Walter Thompson Company, the oldest American advertising agency.

1860s Advertising goes national via monthly magazines.

1870s Lydia Pinkhams Pink Pills spends more than $1 million dollars annually on advertising.

187 John Wanamaker, department store owner, places the first whole-page newspaper advertisement.

181 Nathan Fowler notices that women are making most of the purchasing decisions in their households. He advises manufacturers to target women in advertisements.

18 The Royal Baking Powder Company became the biggest advertiser in the world.

1.

186 The Monarch Bicycle Company spends $15,000 on advertising, which boost sales significantly. The company sells 50,000 bicycles in 186, up from 1,00 sold in 18.

180s Advertising manuals recommend the use of postcards for low-budget advertising. In 18, Sears receives more than ,000 orders from a postcard campaign.

104 Advertising branding begins. An example is Campbells Soup which began using artwork by Grace Weidersein.

106 The first annual advertising show opens in New York City. The Age of Advertising begins.

110 More than $600 million is spent on advertising, representing 4% of the national income. Modern market research begins. As a result, ads become more targeted to specific audiences.

145 An economic boom and a baby boom contribute to an upswing in advertising and American magazines which lasts until the early 0s.

=history of advertising=

•Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii

•An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern situated in another town.

•In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town criers

•Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450

•The first advertisement in English appeared in 147 in the form of a handbill announcing a prayer book for sale.

•Two hundred years later, the first newspaper ad was published offering a reward for the return of 1 stolen horses.

•In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841 when Volney B. Palmer set up shop as an advertising agent

•Advertising agencies initially focused on print. But the introduction of radio created a new opportunity and by the end of the 10s, advertising had established itself in radio to such an extent that advertisers were producing many of their own programs

•The early 10s ushered in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.

•Television had been introduced in 140, but because of the high cost of TV sets and the lack of programming, it was not immediately embraced

•the American economy soared in the 150s, so did the sale of TV sets and the advertising that paid for the popular new shows. Soon TV far surpassed radio as an advertising medium.

•The tone of the advertising was also changing. No longer did advertising simply present the product benefit. Instead it began to create a product image

•Bill Bernbach, founder of Doyle Dane Bernbach in New York City,Leo Burnett,

•and David Ogilvy, founder of Ogilvy & Mather in New York City, all came to prominence in the late 150s and 160s and led what has been called the creative revolution.

•Bernbach believed that advertising had to be creative and artistic

•The creative foundation established by Bernbach and others has been critical to the success of contemporary advertising. The introduction of the TV remote control and access to hundreds of cable channels mean that today advertising must interest and entertain consumers or else they will simply use the remote to change the channel

=timeline=

1704 The first U.S. newspaper ad appeared in the News-Letter, a publication founded in Boston.

170 First copyright law is passed

1841 The first advertising agency, Volney B. Palmer, opens in Philadelphia.

1864 William James Carlton begins selling advertising space in newspapers. He founds the agency that later becomes the J. Walter Thompson Company, the oldest American advertising agency.

1860s Advertising goes national via monthly magazines.

1870s Lydia Pinkhams Pink Pills spends more than $1 million dollars annually on advertising.

187 John Wanamaker, department store owner, places the first whole-page newspaper advertisement.

181 Nathan Fowler notices that women are making most of the purchasing decisions in their households. He advises manufacturers to target women in advertisements.

18 The Royal Baking Powder Company became the biggest advertiser in the world.

1.

186 The Monarch Bicycle Company spends $15,000 on advertising, which boost sales significantly. The company sells 50,000 bicycles in 186, up from 1,00 sold in 18.

180s Advertising manuals recommend the use of postcards for low-budget advertising. In 18, Sears receives more than ,000 orders from a postcard campaign.

104 Advertising branding begins. An example is Campbells Soup which began using artwork by Grace Weidersein.

106 The first annual advertising show opens in New York City. The Age of Advertising begins.

110 More than $600 million is spent on advertising, representing 4% of the national income. Modern market research begins. As a result, ads become more targeted to specific audiences.

145 An economic boom and a baby boom contribute to an upswing in advertising and American magazines which lasts until the early 0s.

Please note that this sample paper on advertising is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on advertising, we are here to assist you. Your persuasive essay on advertising will be written from scratch, so you do not have to worry about its originality.

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