My Essay Examples

Wednesday, September 30, 2020

Product development

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Divine Instant Chocolate Drink

COMPANY PROFILE AND MISSION

The Day Chocolate Company was set up through the efforts of Twin Trading Company (TTC) in the UK and Kuapa Kokoo Ltd (KKL) from Ghana. In 1, TTC assisted cocoa farmers in Ghana to form a co-operative, Kuapa Kokoo Ltd, to trade in cocoa. The whole idea was to enable the cocoa farmers to obtain a better price from their cocoa in the world markets, particularly, the fair trade market. KKL later decided to own a chocolate bar. The main aim here has been to maximize returns to their members. In 18, TTC and KKL established the Day Chocolate Company (DCC) to realize their dream.

Both KKL and TTC have inter-laced missions. KKLs mission is to get a fair or higher price for the cocoa farmers on the international market. TTCs mission comes from their belief that primary producers should get a better deal for their products on the international market. DCC does not actually have its own mission statement but its aim is to send fairly traded chocolate onto the mainstream market with the aim of maximizing returns for Kuapa Kokoo farmers. Though DCC does not have its own mission statement, we are bound by our parent companies vision statements. TTLs mission was mission was to assist small-scale farmers, through trading, to achieve

Custom Essays on Product development

•Greater awareness and ability to plan and think strategically, to be protagonists in the market

•Greater bargaining power through this knowledge and the ability to gain access to resources and infrastructure through ownership or negotiation with third parties

•Greater income at the village community level and thus greater capacity to invest in human capital for the future.

The DCC has, since its creation, produced three chocolate bars. These are Divine Chocolate, Divine Black Chocolate and Dubble. A new product, Divine Instant Chocolate Drink, will be launched latter part of 00. The name 'Divine was retained because of the value our customers attach to it as a chocolate product as well as its heavenly nature.

DCC does not own any production facility. It contracts manufacturers to produce its products for a fee. This arrangement would be maintained for the new product.

ATTRACTIVENESS OF THE PRODUCT

Every year, in Britain, a combined total of £4 billion pounds is spent on chocolate. It would be nice to think that a proportion of this could find its way back to the families currently living in Ghana with no electricity, no running water, no transport, no schools and no medical facilities.

All Divine products are known as the chocolate with a heart. The main idea behind this is the fact that for every time we buy and drink a cup of Divine Instant Chocolate Drink, we are helping to support farmers in poverty-stricken parts of Africa, pumping money into a poor economy, enabling village-folk to educate their children, and giving women the chance to make something of their lives. Plus it tastes good too!

TARGET CONSUMERS

Divine Chocolate, Divine Black and Dubble, have been aimed at specific targets. These being mid 0s women, adults and kids respectively. Our initial market research indicates that, the product to be launched, Divine Instant Chocolate Drink should primarily be aimed at kids and expand the link Divine products have with kids. In the long term, other groups will be targeted. Initially, the focus is the English market.

As a first step, the chocolate drinks, sold through dispensing machines, will be launched. At a later stage, a powdered form Divine Instant Chocolate Mix in containers will be added.

BRAND MANAGEMENT

Brand management should recognize that every product has a limited life. Products go through a series of four life cycle stages. These are introduction, growth, maturity and decline.

The Introduction phase is characterized by low sales, high costs, innovative customers, negative profits and few competitors. The Growth phase is characterized by rapidly increasing sales, costs stabilize, rising profits, customers are early adopters and competition is growing. At the Maturity stage, sales peak, costs are at their lowest per consumer, the stable number of competitors and profits begin to decline. The Decline stage has declining sales, profits, competition, costs are still low per customer.

Each of these stages requires different marketing strategies. The product life cycle and the corresponding marketing strategies are depicted in the diagram below.

Source Using the Product Life Cycle to Interpret and Predict Market Growth http//www.dummies.com/Money/Small_Business/Marketing/1-5688-46-1_0008.html

The table shows the strategic objectives of each of these marketing stages.

PioneeringCompetitiveRetentive

Educate consumersBuild brand equityRetain customers

Encourage trial usagePosition against competitorsBuild relationships with customers

Build the distribution channelCapture a leading market shareImprove quality

Segment market to better serve specific needsImprove serviceUpgrade product

We are aware of the fact that the chocolate market is saturated and that there is the need to build on our core competence. Brand management, in this project, is considered in relation to the life cycle of the Divine Instant Chocolate Drink in the next sessions of this report.

INTRODUCTION STAGE

Product

•Divine Instant Chocolate Drink is a delicious, sweet-tasting, sink-in the- heart chocolate drink. It is a drink for all. It contains cocoa beans, skimmed milk and sugar.

•The drink will be sold hot or cold all the year round according to customers preferences.

Price

•The drink is priced by cup sizes as follows smaller size - 7p larger size - £1.4. Even though the prices are bit higher than traditional chocolate drinks, the money accrued will find its way to the primary producers who live in poverty.

Promotion

Intensive promotional activities will be undertaken. These will cover the following

•Television adverts

•Features articles in newspapers

•Posters and leaflets

•Road shows

•Exhibitions

•Co-branding with Starbucks and Caf Nero

•Free samples

• Fair Trade fortnight activities

•Internet advertisements

•Competitions on Cartoon Network and Fox Kids to draw the awareness of our prime target to our products. This has already started and will continue.

•Our special message about the need to ensure a fair deal for farmers from developing countries will be stressed in all our promotional activities

Packaging

•The drink comes in disposable cups of two sizes, namely, small and large, through dispensing machines. The smaller size is aimed at kids and first time buyers. The larger size is for adults and existing buyers. The Divine logo and DCC logo are embossed on the cup. The cup will also carry the Fair Trade Mark .

Place

•Presently all Divine products are available at Sainsburys, Iceland, Co-operative Shop, NUS shops, Body Shop and Tesco.

•The new product will make use of Divines existing channels of distribution.

•In addition, agreements have been made with Starbucks, Caf Nero, Waitrose and Morrison to sell the new product.

•The distributors will provide their own dispensing machines. These machines will bear the Divine, DCC and Fair Trade logos. This will save DCC the cost of investing in dispensing machines.

•The distributors will earn a commission on sales.

GROWTH STAGE

Our objective here is to maximize our brand equity.

Product

•Intensive market research will be undertaken to identify new target consumers.

•A new concept for chocolate drinks will be developed. New flavors will be introduced to push the image of the product up.

•The drink in powder form will be introduced.

•Will seek to become a market leader of fair-trade chocolate drinks.

•The powdered form of the chocolate mix will be introduced.

Packaging

•New and innovative designs will be made in response to consumer preferences. One of our aims here is to increase volumes and to maintain high-quality packaging solutions. A conversion from standard disposable cups to a niche type of cup may occur during this stage, if volumes warrant.

Place

•Review existing distribution channels to address any problems.

•Increase the number of outlets for existing channels of distribution.

•Introduction of new distributors e.g. work places, new supermarkets and schools.

Promotion

•Continue with intensive promotional activities to push the growth of the products.

•Social marketing.

•Will continue to emphasize our core message.

•Fair Trade fortnight activities

Price

•Price review will be considered in response to competition.

•Will, however, maintain our policy of fixing prices that are slightly higher than obtained in the normal chocolate drink market.

MATURITY/STATIONARY STAGE

Product

•Analyze indicators through market research.

•Diversify brands. Update and modernize current products.

•Introduce more flavours e.g. Vanilla Flavour Chocolate Drink, Orange Flavour Chocolate Drink etc.

Packaging

•Depending on the product category and volume, enhanced disposable or re-usable cups are good packaging solutions during this stage.

•Customized cups may be introduced.

•The whole idea is to improve packaging

Place

•Undertake Intensive distribution to consolidate.

• Non-profitable outlets would be withdrawn.

Promotion

•Discount offers.

• for the price of 1 offer.

•Competitions to be organized.

•Co-branding e.g. we may co-brand with Orange Communications when launching our Orange Chocolate Drink.

•Advertisement should also encourage brand switching.

•Fair Trade fortnight activities

Price

•Price review will be considered in-depth in response to competition.

•Will, however, maintain our policy of fixing prices that are slightly higher than obtained in the normal chocolate drink market. This would be to help the farmer in line with our mission.

DECLINING STAGE

Product

•Will create new products to replace the old. This will bring new customers as well as the return of old customers who had shifted to other products.

•Will continue to produce a limited quantity of old products. This will help to maintain our most loyal customers.

Packaging

•With an emphasis on cost reduction and a decreasing emphasis on reusable cups, disposable cups packaging are an option.

Place

•Continue to consolidate our distribution channels while withdrawing from areas with no prospect.

Promotion

•Will promote our product at this stage by making attractive offers to consumers.

•Will improve quality and upgrade our products in order to keep old and loyal customers. This is because, finding new customers costs more than keeping old ones.

•Build relationships with customers.

•Have newsletters on our website on our events and how to get involved.

•Fair Trade fortnight activities

Price

•At this stage price competition from dying products becomes more vigorous. Will stay in competition by stressing vigorously our core message and also keep our margins thin.

Appendix

1.Picture of Divine Instant Chocolate Mix.

.Fairtrade Logo

.The Day Chocolate Company Logo

4.Divines Slogan

TO THE MANAGEMENT

FROM BUSINESS DEVELOPMENT TEAM

SUBJECT LAUNCHING OF DIVINEINSTANT CHOCOLATE DRINK

DATE 1TH MARCH, 00

Bibliography

1.Wiley, J & Sons, Inc., Using the Product Life Cycle to Interpret and Predict Market Growth, 00, http//www.dummies.com/Money/Small_Business/Marketing/1-5688-46-1_0008.html

.The Namibia Economist, The product life cycle Products are born, they prosper and die, http//www.economist.com.na/00/18jan/01-18-08.htm

.Morden T, Business Planning & Strategy, McGraw-Hill

4.The Day Chocolate Company, http//www.divinechocolate.com/

5.The International Cocoa Organization, Answer to question, http//www.icco.org/questions/fairtrade.htm

6.Kuapa Kokoo Limited, http//www.divinechocolate.com/kuapa.htm

7.Brand Building Checklist, http//www.brandingasia.com/columns/temporal8.htm

Please note that this sample paper on Product development is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Product development, we are here to assist you. Your persuasive essay on Product development will be written from scratch, so you do not have to worry about its originality.

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Monday, September 28, 2020

Bl. Frederic Ozanam

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Antoine Frederic Ozanam was a French historian and literary scholar who founded the Society of St. Vincent de Paul. As a teenager he went through a crisis of doubt, which he overcame with the help of a teacher, Abbe Noirot. This experience provided him with an intellectual foundation for his faith, which became characteristic of him for the rest of his life. While still a student, he began a series of refutations of new socialist doctrines and defended the position of the Catholic Church. With other students, he founded the Society of St Vincent de Paul, in order to assist the poor of every religion and nationality. This society continues its work throughout the world and has always kept its lay character. Besides his attempts to represent the Catholic Church in French politics, Ozanam was deeply involved with the poor throughout his short life.

In this icon Ozanam points to Christ in a sphere of glory on his breast. This is not Christ Pantocrator, but Christ as he described himself in Matthew 5, one of the least of the brethren. The vision of the various religious families connected with St. Vincent de Paul is that Christ is best found where he is hardest to recognize - in the poor and downtrodden of the world.

Please note that this sample paper on Bl. Frederic Ozanam is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Bl. Frederic Ozanam, we are here to assist you. Your cheap research papers on Bl. Frederic Ozanam will be written from scratch, so you do not have to worry about its originality.

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The History Of the International Olympic Commitee

If you order your research paper from our custom writing service you will receive a perfectly written assignment on The History Of the International Olympic Commitee. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality The History Of the International Olympic Commitee paper right on time.

Our staff of freelance writers includes over 120 experts proficient in The History Of the International Olympic Commitee, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your The History Of the International Olympic Commitee paper at affordable prices!

The History, Present, and Future of the International Olympic Committee

Kyle Beyer

Mr. Gayan

Sophomore CompositionCustom writing service can write essays on The History Of the International Olympic Commitee

April 15, 00

The Olympics have been a highly regarded pastime for many thousands of people. What many people do not know about though, is what goes on behind the scenes at an Olympic game. I will talk about the history, present, and future of the governing body of the Olympics, the International Olympic Committee, the IOC.

To understand how the IOC works, we must first take a look back at what started it all, the history of the ancient Olympics. The first Ancient Olympics originated in Athens, Greece (Henry 1). Back then, the idea of the Olympics was for Rome to confirm itself as the greatest nation (Henry 1). Over the years, as rulers and nations changed, the idea of the Olympics held with them (Henry 1).

As the nations changed, so did the events, and the events run today are quite different that what was run in the Ancient Olympics (Henry 14). Today in our modern Olympics, you see a vast array of events, with many of them being team oriented (Henry 14). Running Relays, Basketball team, and boating teams are just some of the examples (Henry 14). But in the ancient Olympics, no team events were found, all events were focused on the individual (Henry 14). Some of the event in the ancient Olympics included chariot races, long distance running, and contests of strength (Henry 14). The contests of strength included stone throw, similar to our shot-put throws, gladiator and similar one-on-one battles (Henry 14).

For such brutal events, one would expect grand prizes, but it was not so. Prizes back then included olive wreaths and their name written on a stone (Henry 14). They did not believe in

elaborate gifts for the winners, as they were there to honor there country (Henry 14). When you received your name in stone, that was a big accomplishment, for they were now immortalized in stone (Henry 14).

Compared to the history of the ancient Olympics, the modern Olympics is shorter, but just as interesting, this is also where the IOC came into play. In 1870, a man named Baron Pierre de Coubertine thought of rebirthing the Olympics, as he had read of them in scholars books (Henry 10). He was a scholarly man, and liked the idea of the Olympics; he felt it would bring the world into a new era (Henry 10). He did not expect world peace to come out of this, but it would enlighten many as to the way of ancient civilizations (Henry 10). The Baron was very interested in the individual goal, as the ancient Olympics were (Henry 10). He felt that was it was the individual who could change the world, not the team (Henry 10). Because of those thoughts, many characteristics of the Olympics are the way they are (Henry 10).

So Pierre decide to rebirth the Olympics, but thought that it would need a governing body to enforce, create, and modify the rules (Henry 11). He picked members from eleven different countries, based on the ideas he held of what the Olympics should be like (Henry 11). Of the eleven members, half were friends of Pierres, showing that he had complete control over the first few Olympics (Henry 11).

With the birth of the Olympics, came the birth of the International Olympic Committee, or the IOC. Since the start of the modern Olympics, the IOC has made several changes and important decisions regarding the Olympics (Orr 18). The IOC was set up as a normal

government, with different councils reporting on different topics (Orr 18). But for every government, there has to be a president (Orr 18). The president of the IOC was the man with the final say on everything (Orr 18). It is a very prestigious title, for in the IOCs 110-year history, there have only been eight presidents (Leonard para 1). To many people being even nominated for such a title is a huge honor (Leonard para 1). Out of the IOCs eight presidents, the country of Belgium has held two of them (Leonard para 1). The first was a Belgian doctor who served from 15 until 14 (Leonard para 1). The second is the newest president, Mr. Jack Roggue (Leonard para 1). These facts show just how important Belgium has been in the Olympic games (Leonard para 1).

As you figured, each of the past president served anywhere from a ten to twenty-year term (Leonard para ). The last president to hold office held it for twenty-three years (Leonard para ). The IOC felt this was too long of a term and has decided now to shorten the terms allowed for presidents (Leonard para ). These new rules will come to effect with the new president, Mr. Jack Roggue (Leonard para ). Jack is an orthopedic surgeon from Belgium (Leonard para 4). He has been a surgeon for 0 years, and owns his own practice (Leonard para 4). He has been a part of the IOC for eleven years, and has a long Olympic history (Leonard para 4). Jack was part of the Belgium Rugby team for five years, and participated in two Olympic games (Leonard para 4). He has also participated in two yachting contests for the Olympics (Leonard para 4).

Jacks road to the presidency is quite the underdog tale. He started as head committee member for anti-doping policies in 15 (Leonard para 4). He then was the head coordinator for the 000 Sydney Olympics (Leonard para 4). They were considered one of the most successful

Olympics ever, both in viewing, and in logistics (Leonard para 4). Much of this credit was due to Jacks superb timing and organization (Leonard para 4).

Because of his many great accomplishments, when nominations came up in 001 for a new IOC president, he was one of the three nominated (Leonard para 4). The other two nominated were the favorites to win, but Jack won for a few reasons (Leonard para 4). One was that both of the other men represent countries with less that clean human rights records (Leonard para 4). The other was that they were both indicted on federal charges (Leonard para 4). Kim Un-Yong, from South Korea, was inditited on a few international laws, and prosecuted (Leonard para 4). He had been a part of the IOC for 0 years, and had been an integral part of it. Dick Pound, from Canada, was the other candidate (Leonard para 4). He was investigated on charges of bribing some high official to help him win the IOC presidency (Leonard para 4). For all of these reasons, when the votes came in, it was a sure win for Jack Rouge.

Jack Roggue is now the president of the IOC, and he has many responsibilities, all of these deal with current events in the Olympics. The most recent Olympics was held in Salt lake City, Utah (Starr para ). There were many aspects of the Utah Olympics that were different that previous. One of those things was safety. The Olympics in Utah were considered by many to be the safest Olympics ever (Starr para ). Much more security was added it due to the attacks on September 11 (Starr para ). But while Utah was known for its safety, it was also know for the scandals preceding it. While the nomination process for the Olympics in 00 were still being decide, Salt Lake City was allegedly trying to bribe IOC members (Lacayo para 4). When the IOC brought Salt Lake up on these charges, the previous president was extremely lenient on the people being accused (Lacayo para 4). The subject was dropped, and Salt Lake ended up winning the slot for the 00 Olympics (Lacayo para 4).

Another problem that the IOC had to face for the 00 Olympics was the popular skating scandal. In the figure skating partners competition, two couples were very closely matched, it came down to a vote, and the Russian team won (Lacayo para ). There was a lot of controversy, and the other couple team complained to the IOC (Lacayo para ). The IOC met with the judges, and found that one of the judges felt she was pressured to vote one way (Lacayo para ). This brought the IOC to the conclusion that a second gold must be issued to the other team (Lacayo para ). Many people were not happy about the decision, and it was another black mark in Salt Lakes already tainted Olympic experience (Lacayo para ).

To make sure that experiences that have happened at Utah and other places in the past dont repeat, the IOC is constantly keeping one eye on the future events in the Olympics. One of the future problems is that in 8-1 years Mr. Roggues term will be done and another president will be selected (Brussels para 5). The IOC has already agreed that terms will be shorter, as in Jacks case. Jack will be serving an eight year term with the possibility of a four year extension (Brussels para 5). When Jacks term is over with, the new president will have to deal with many new changes planned already (Knapp para 1). Terms, as mentioned earlier, will become even shorter. The norm they expect will be five to eight years maximum (Knapp para 1).

One item that is on Mr. Roggues mind is that in 008, he must have another Olympic site selected. So far, Athens, Greece holds the spot for the 008 Olympics (Leonard para 16). But one problem is that the IOC feels that Athens is falling behind their schedule (Leonard para 16). They are already a year behind where they should be (Leonard para 16). If the city falls too far behind, the IOC will have to vote on whether to keep it there or not (Leonard para 16). If the site changes, they will take the next nominated site and begin work (Leonard para 16)

While selecting a site is important, the IOC realized that is must also learn from the mistakes made in Salt Lake, and change rules regarding judging and election of IOC members and judges. Future judges will have to have been internationally recognized for at least two years (Leonard para 6). This will help with judges that are not mature or experienced enough to handle the pressure that comes with the Olympics (Leonard para 6). The judges will receive many background checks, and also take drugs tests from time to time (Leonard para 6). This keeps the judging circuit clean and also makes sure that no judges with criminal backgrounds will be allowed to participate (Leonard para 6).

With the ever increasing technology that our society has, the IOC has plans for new drug testing policies, making use of the technology. It is the IOCs hope that by 010, they will be able to drug test everybody, everyday (Knapp para 10). This would benefit many people, first off the athletes, for they will not be able to use performance-enhancing drugs (Knapp para 10). It will also send a signal to viewers everywhere that the IOC stands for what it believes in (Knapp para 10). The only problem that the IOC sees with this is that a general trend that happens is, the more technological, the more expensive (Knapp para 10). So the IOC is hoping that it will be cheap enough to implement and not cause budget problems for the Olympics (Knapp para 10).

With a better understanding of where and why the Olympics started, I hope you realize how important the job of the IOC is in everyday situations and in future events. The Olympics has had a rich past, present, and with the looks of things, it will have a bright future.

Works Cited

Finely, Moses. "History" The Olympic Games The First Thousand Years. New York Viking 176 0-57pp

Henry, William Mellors. "History of Ancient Olympics" An Approved History of the Olympic Games. New York Putnam, 176. pp -17

Knapp, Clare. "Belgian Surgeon". Lancet vol. 58 Issue 81 1-6pp

Lacayo, Richard. "A sport on Thin Ice". Time Canada vol. 15 Issue 8 16pp

Leonard, Dick. "New IOC president" Europe Issue 411 41-4pp

Paul, Robert C. "Ancient Olympics" The Olympic Games, From Ancient Greece to Mexico City. New York Thelion Press, 168

Starr, Mark "A New Lord of the Rings" Newsweek. Volume 18 issue , 47-48pp

Please note that this sample paper on The History Of the International Olympic Commitee is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The History Of the International Olympic Commitee, we are here to assist you. Your persuasive essay on The History Of the International Olympic Commitee will be written from scratch, so you do not have to worry about its originality.

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