Business

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Businesss name

Ocean Wide Trading Pty Ltd

Introduction and overview of the business

Ocean Wide Trading has been running for over a decade. This business deals with the importing and selling of fine furniture that has admirable quality at a considerate price. Ocean Wide Trading is a private company and is owned by three main shareholders. The owners of this business have gone through many risks with time and money consuming processes that have lead the success of this business. This business report covers and analyses the aspects of a business, coming across its finance, operations and marketing plans. It indicates an overall perception on how the business is run, its strengths and weaknesses and a lot more. Cheap custom writing service can write essays on Business

Classification of business

Business Ownership/ Legal structure

The business is 40% owned by Johnny So. Another two shareholders hold the other 60% of the business. The legal structure of the business is therefore a proprietary (private) company, which has three shareholders who have limited liability protection

Prime Function

The main objectives that the owners wished to retain, was a higher amount of profit, % - 5% yearly, and to increase its turnover by 5% yearly.

Mission Statement

For Ocean Wide Trading to be a company that provides unique, top-range furniture, which satisfy customers desired expectations. They seek fair and responsible profit, enough for the company to stay healthy in the long run and also for compensating owners and investors for their money, effort and risk.

Their direct quote is

'We plan to succeed in capitalizing our business so that our company will be nationally recognized as a business which provides high standard, exquisite furniture.

Objectives

Financial goals

Financial goals for the business include domestic expansion into various areas, increase and broadening of customers, a consistent increase in sales and profit each year, opening the letter of credit, and broadening the stock.

Personal goals

Personal goals of the 'boss had included "eventually becoming a millionaire", and also to increase in the use of technological advantages and modern applications of running the business.

Social goals

To be nationally recognized as a business, which provides high standard, exquisite furniture.

Products Or Services

The businesss main product is a wide range of timber goods i.e. - Furniture. These goods have been imported from the manufacturers, which is based overseas. This is because the supplied raw materials for the creation of these products are located

there and also because of the cheaper labor expenses of employees with required

craftsmanship, which can be found there. The semi- finished products are then bought off by Ocean Wide, and sold in the Australian market. This idea of importing from an overseas manufacturer has its complications but its further potential definitely surpasses its problems.

List of goods

- Dining Furniture

- Bedroom furniture

- Lounge furniture (etc.)

- Timber joinery doors

- Repair and Refinement (service)

Details of the production process or the service to be offered

The manufacturers execute the actual production. Ocean Wide Trading first orders this to the supplier through fax, email, or phone. The stock is then sent to Australia several weeks later by sea and then a truck are hired to pick up and deliver the container from the port. At delivered time, the employees of the business unload the container with all the furniture and stock them inside the warehouse. The stock is assembled, repaired if damaged, and refined if desired. A person then prices all the furniture as they please. When furniture is purchased, the delivery is also made by the business.

How the products will be distributed

The products are ordered by phone, fax, and email or in person and then a scheduled date and time is made for delivery of the product by truck. Sometimes when able, the customers take the product themselves to avoid delivery charges

Market Analysis

Target Market

The industry, in which this business is in, has a target market of adults, working men and women, usually with families. Ocean Wide Trading takes a step further in targeting medium to higher income earners and also directs its product to the 40 years and over market due to jokingly reasons that " younger people, and mid-aged adults have no money!"

Size of each target market

The size of each target market has not been noticed, though the description above would hold about 60% of the marketable customers.

Competitors

Competitors Name Corinthian Furniture (name unclassified)

Market Share Unknown, though rapid increase in recognition may change that.

Strengths As above question, the company produces well thought out designs and have a numerous amount of employees that deal with all the aspects in the maturity phase of the business. The company manufactures and sells the product in Australia and has recent marketing strategies that have given a positive appraisal to the company.

Products Are similar to Ocean Wide Tradings products, in its furniture and doors.

Competitor analysis

Company NameEstimated Size (Approx.) Marketing StrategiesMarketing Image

Hume DoorsCorinthian FurnitureBaltic Furniture0 employeesBetween 0-50 employees0 EmployeesMagazine AdvertisementsLocal newspaper advertisements, pamphlets.Pamphlets and newspaper advertisements.Reliable quick and easily obtained.Good designs at reasonably low prices. Reliable, quality furniture.

SWOT analysis of the business

Strengths

- Furniture still in great demand

- Uniqueness of products

- Hospitable service and has created regular customers

- Efficient business with minimum employees

Weaknesses

- Marketing of product is weak

- Product price is of high standards

- Target market is too restricted

Opportunities

- Expansion of business

- New desirable designs in production

- Ability to broaden market

Threats

- Economic downfall

- Fact that timber will run out

- Increase in 'modern furniture

- New materials replacing the old

Promotional activity

Most of the furniture can be seen in the pamphlets or advertising in newspapers and furniture magazines. Each product directly viewed at the actual warehouse and displays of most of the products that can be inspected. The promotional strategy of word-of-mouth is also highly advantageous due to the type of market the business is directed at.

Projected expenditure on promotion

Approximately $50, 000 yearly.

Marketing Plan

Customers

The Target market is stated in the above questions though a more ideal marketable person for the business would be a person in their mid thirties on onwards who is employed and paid well, and has his/her own family. This person would want fine furniture combined with an old fashioned, appealing design, and the common bond between the business and the customer would be the appreciation of quality and lack of price constraints of the product.

The total numbers of the actual market is unknown, though an average of 0 customers a day can be estimated.

Purchases

Purchases would vary as each customer looks for different types of furniture/doors, different designs, sizes, shapes etc. and thus the place, time and reason for their purchase are unnoticed to the business.

Customer trends What are the customers looking for in the product?

Customers usually know what they want from pictures and or purchased products by friends that have been seen whilst over, what is aesthetic or wherever. They then come to the warehouse to browse specific furniture, e.g.- Bedside table, Grand chair, a study table etc. A whole range of these is presented to the customer. Customers expect a high standard price, but still in the reasonable range. Products are regularly on sale at all times in the business year. The customers also expect a sense of uniqueness and style that is clearly presented through inspection. This is then topped off with a standard warranty of years and easy money payments to suit the needs of the customer.

Technology Analysis

Projected expenditure on research and development

The business does not spend a great deal with research and development as the methods of working and operations now are quite efficient and effective. A comment was made that r & d will be performed once business reaches a post maturity time and/or when business seems to be decreasing in sales and profits.

Forecast - future sales, objectives and strategies to achieve them

Sales objectives of the business include to clear stock bought, and also to broaden stock imported by achieving the make them 'popular to buy here. More detailed objectives would infer examples such as clearing 5 year old stock a. This can be conducted through implying sales onto unwanted products and or even by making a package deal for customers who are eager.

Financial Analysis

Plant and equipment, suppliers, costings

Name of itemSuppliers NameEstimated Cost ($)

Warehouse leaseForklift ()Company truckKennardsW.R ReliablesToyota40,000 yearly0,000 X [10s]5,000

Raw materials and suppliers

The furniture is all imported and thus no raw materials are really needed. The actual

products are supplied by 'Piti in Butani, which is an Indonesian company.

Staffing

Employee details

There are six total staff members, with four working full-time. The number of Production staff is 6 and many of the staff works in several of the businesss functions, which further develop their skills and experience, and thus are more valuable. There are also advantages to this, as if a staff is absent, another staff member would be able to continue to function the required objectives.

Training and development programs

The business does not have a training program of any formal sort. The business mainly employs people who are known to have the right skills, experiences & qualifications for the job. Also, informal means of training, for example teaching the newly employed craftsman how to work and function the computer is there ways of training and development of the employee. Also, on-the-job-training, to help employees meet the needs & situation of the business.

Employee performance appraisal schedule

Method of appraisal includes monthly bonuses and/or non-monetary benefits such as voucher or business trips.

The frequency of appraisal depends solely on the business owner and how he is feeling and what he thinks. Though this may seem like an unlikely way of making decisions, it works effectively among the employees.

Details of any incentive schemes, bonuses, benefits

These are up to the boss, but consistent bonuses are given during times of increased work, over-time, increase of productivity and so on. Incentives include the overseas trips for business purposes and also pay rises at times. Usually an amount of time is needed before any type of promotion, and thus loyalty is valued greatly in the business.

Method of employee participation in decision-making

Employees are open to participate in decision making through direct speech and conversations, but the boundary of that idea is limited to where the employee works and for what field. I.e.- Craftsman, deliverer, secretary etc. The employer takes these decisions on a mental note and thus this informal means of suggestions is regular among the staff.

Conclusion

The goals of Ocean Wide Trading is to maintain and succeed its consistent increase in profits, and to also expand the business nationally, but still keeping the 'personal relationship it has with its customers. Ocean Wide Trading is proud of its reputation of hospitable service and an exquisite, unique product, and hopes to attract more customers feel alike. The business has had great success financially, socially, and continues to be consistent in its benefits and profits each year. Also, it has been consistent with its idea, and in the several years of growth, it has surpassed the long-term goal made in its establishment phases.

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Adenovirus

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Has your child ever been so sick you felt like life had just been taken out of your hands? Have you ever felt like there was absolutely anything you would do to make you child feel better and to see him or her smile again? I felt this way about six and a half years ago when my oldest son Johnny became very ill, very quickly. One minute he was his normal hyper active self and the next minute he was desperately sick.

Johnny was fine in the morning, running around outside and excited about his new baby brother that was only a month old at the time, but by that evening there was definitely something wrong with him. He was no longer running around and was becoming more irritable by the second. He had a history of bad ear infections so I did like I would always do and gave him some childrens Tylenol for the low grade fever he had developed and would call the doctor in the morning. Through out that night I was giving him Tylenol periodically and cool baths to help with the fever, but to no avail, by morning his fever was up to 100 degrees. I immediately took him to the local emergency room. It did not take long for his fever to go up to 10 degrees and was still rising. None of the medications were working to bring his fever down and it was reaching very dangerous levels for a two-and-a-half year old little boy.

Johnny was admitted to the hospital that morning and was put through numerous tests to figure out why he was so sick. His fever had reached dangerous levels and was not going down. He had turned as white as the sheets he was sleeping on and could not even manage a smile for me. I stayed at my sons side for seven days at that hospital praying every day that God did not give me a new son only to take away the son I had already and loved more then life itself. Help with essay on Adenovirus

Johnny was like any normal toddler, constantly on the go, babbling non stop, full of smiles and laughter. Now all of sudden and with no explanation my baby was extremely sick. After three days of a 105 degree temperature the doctors still did not have any idea what was wrong with him or how to treat him. None of the tests that had been run were giving a reason for this sudden illness. As a matter of fact, according to the tests run Johnny should have been up and running around like normal, but he wasnt.

After a week Johnny was not any better and there was no diagnosis or treatments from the doctors so I transferred my son to the Childrens Hospital in Philadelphia, Pennsylvania. It took less then twenty four hours there for the doctors to inform me that Johnny had a very rare virus, which only occurs in younger children, called "Adenovirus". There is no reason or conclusion as to how children catch this virus, just that it can be deadly and it has to run its course. It was about three days later and Johnny started smiling again and was getting some color back in his cheeks. After two weeks you could not even tell that he had recently suffered a serious illness.

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Martin Luther King

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World wide racism has been an issue, and still is. Many people have tried to solve this problem in many ways. One way that is common is influencing people through speech. A number of the speakers were successful and others unsuccessful. Martin Luther King Jr. was definitely one of the many very successful.

As many already know, Martin Luther King Jr. was a civil rights leader for the black people of America. "American clergyman and Nobel Prize winner, one of the principal leaders of the American civil rights movement and a prominent advocate of nonviolent protest."1 King was a leader during the 150s and the 160s. "His charismatic leadership inspired men and women, young and old, in this nation and around the world." "His wisdom, his words, his actions, his commitment, and his dream for a new way of life are intertwined with the American experience."

The life of Martin started in 1. He was born and raised in Atlanta Georgia. Michael Luther King his original name but was changed to Martin. Martin was the first son and the second child. Christine was Martins older sister and had a younger brother named Alfred Daniel. The two proud parents were Reverend Martin Luther King, Sr. and, Alberta Williams King.

At five years of age Martin began his life as a student. Martin excelled throughout his entire academic career. Having scored very highly on his entry college exams, he skipped the ninth and twelfth grades. King never formally graduated before he started college at the age of fifteen. He graduated with a bachelors degree in sociology in 148. Martin then enrolled in Crozer Theological Seminary. He then went to Boston where he earned a doctoral degree in systematic theology in 155. Martin was now known as Dr. Martin Luther King, Jr..Custom writing service can write essays on Martin Luther King

While in Boston, Martin had met his love. Her name was Coretta Scott. She was a native and a music student. The marriage occurred in 15. They were the proud parents of four children. The two boys were Martin Luther III and Dexter Scott. His two daughters, Yolanda Denise and Bernice Albertine.

Kings speaking abilities started to show through his collegiate years. He received second place in a speech contest. He took two public speaking courses in his first year. At the end of his third year, Martin was praised for the strong and powerful impressions he made during discussions and public speeches. Martin was adapting the nature of Protestant ministers who preached against racism in America. An important person in the shaping of Martins theological development was Benjamin E. Mays.

Martin entered the Christian ministry in 148. Following this, he obtained a job as an Assistant Pastor of Ebenezer Baptist Church. After completing his studies at Boston University, he became a pastor for Dexter Avenue from September 154 to November 15.

"Dr. King was a pivotal figure in the civil rights movement."4 On December 5, 155 Rosa Parks refused to obey the city of Montgomery rules mandating segregation on buses. Martin was elected president of the newly-formed Montgomery Improvement Association by the Black residents who had launched a bus boycott. Martin had gained national prominence due to his exceptional public speaking skills and personal courage and will.

Martins house was bombed and he along with other boycott members were convicted on charges of conspiring to interfere with the bus companys rules. After the attempts of the boycott to suppress the movement, Montgomery busses were desegregated, after the United States Supreme Court declared Alabamas segregation laws unconstitutional. He was arrested thirty times for participating in activities of the civil rights activists.

In 157 Martin helped in the founding of Southern Christian Leadership Conference (SCLC). He became the president of the group and also became the groups primary influence. He was responsible for fund raising, so he preached at many Northern churches. Martin and other leaders influenced the usage of non-violent actions. These included demonstrations, boycotts, and marches. Several of the whites violent responses forced action to take place. Eventually the federal government began to confront a few of the racism issues. Martin had made several alliances with white people from the northern regions. This would reinforce his success in influencing the public. Working through Bayard Rustin, Martin managed to acquire connections with many other activists. A lot of the activists were Jewish and provided advice and money. His closest adviser was Stanley Levision. He was a recent member of the American Communist Party. He also developed strong bonds with Protestant Ministers whom shared and discussed moral and theological views. Martin spoke at the Lincoln Memorial during the 157 Prayer Pilgrimage for Freedom. There he emphasized the goal of black voting rights. In 158, he published his first book that is called Stride Toward Freedom The Montgomery Story. That following year he toured India in order to understand the Gandhian non-violent strategies. Martin returned from his trip and became a co-pastor with his father at Ebenezer Baptist Church from 160 to 168. In the spring of 16, Martin and many of his followers, guided massive demonstrations in Birmingham, Alabama. There the white police officers were known from their anti-black attitudes. Conflicts between the black demonstrators and the police force using police dogs and fire hoses had caused major news reports. President Kennedy had reacted to the Birmingham protests by submitting broad civil rights legislation to Congress. "That eventually came to be the Civil Rights Act of 164. Following demonstrations in many areas resulted in a march on August 8, 16, that had lured more than 50,000 protesters to Washington, D. C.. Addressing the protestors, Martin

delivered his famous I Have a Dream oration. In the following year Martin became Time magazines Man of the Year. In December 164 he received the Nobel Peace Prize, An honorary award. Martin had confronted many obstacles over his leadership. Malcolm X (another famous black leader) sent a message of self-defence. Many black people were angered by this and caused many conflicts.

During 166 and 167, Martin turned his focus of his civil rights activism to economic issues. He argued for redistribution of the countrys money to help out the enormous black poverty. In 167 he designed a "Poor Peoples Campaign" to address economic justice.

Dr. Martin Luther King Jr. Was assassinated on April 4, 168. He was in Memphis, Tennessee to help lead sanitation workers in a protest against intolerable working conditions and better wages. He was shot by a sniper while standing on the balcony of the Lorraine Motel in Memphis. The name of the sniper was Earl Ray. His sentence was to serve ninety nine years in Tennessee State Penitentiary. The following is a newspaper article that is a follow up on the assassination.

"Pillar of Fire America in the King Years, 16-65.

(book reviews) Jon Meacham

01/1/8 Newsweek, Page 6

January 6, 164, was a long day for Martin Luther King Jr. He spent the morning seated in the

reserved section of the Supreme Court, listening as lawyers argued New York Times Co. v.

Sullivan, a landmark case rising out of Kings crusade against segregation in Alabama. The

minister was something of an honoured guest Justice Arthur Goldberg quietly sent down a copy

of Kings account of the Montgomery bus boycott, Stride Toward Freedom, asking for an

autograph. That night King retired to his room at the Willard Hotel. There FBI bugs reportedly

picked up 14 hours of party chatter, the clinking of glasses and the sounds of illicit sex--including

Kings cries of Im f--ing for God and Im not a Negro tonight!

What is not mentioned in this article is that Martin Luther King was having sex with three White women, one of whom he brutally beat while screaming the above mentioned quotes."5

A year after Martins death, his younger brother was killed in a tragic accident at his home in Atlanta. In June of 174, the mother of Martin was shot and killed while playing the organ at a church ceremony. In 175 Rev. Martin Luther King Sr. resigned from his pastorate career. Even after the deaths of his family members he declared "I cannot hate any man."6

Some of the many statements Martin made have been listed below. Each holding a true, powerful, and meaningful message.

" "Somehow this madness must cease. We must stop now. I speak as a child of God and brother to the suffering poor of Vietnam. I speak for those whose land is being laid waste, whose homes are being destroyed, whose culture is being subverted. I speak for the poor in America who are paying the double price of smashed hopes at home and death and corruption in Vietnam. I speak as a citizen of the world, for the world as it stands aghast at the path we have taken. I speak as an American to the leaders of my own nation. The great initiative in this war is ours. The initiative to stop it must be ours."

Martin Luther King, Jr., The Trumpet of Conscience, 167.

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. Hate multiplies hate, violence multiplies violence, and toughness multiplies toughness in a descending spiral of destruction....The chain reaction of evil--hate begetting hate, wars producing more wars--must be broken, or we shall be plunged into the dark abyss of annihilation."

Martin Luther King, Jr., Strength To Love, 16.

"Human salvation lies in the hands of the creatively maladjusted."

Martin Luther King, Jr., Strength to Love, 16.

"We must combine the toughness of the serpent and the softness of the dove, a tough mind and a tender heart."

Martin Luther King, Jr., Strength to Love, 16.

"If a man hasnt discovered something that he will die for, he isnt fit to live."

Martin Luther King, Jr., speech, Detroit, Michigan, June , 16.

"Being a Negro in America means trying to smile when you want to cry. It means trying to hold on to physical life amid psychological death. It means the pain of watching your children grow up with clouds of inferiority in their mental skies. It means having your legs cut off, and then being condemned for being a cripple. It means seeing your mother and father spiritually murdered by the slings and arrows of daily exploitation, and then being hated for being an orphan."

Martin Luther King, Jr., Where Do We Go from Here Chaos or Community?, 167. " 7

These statements have influenced many people. The most famous speech of all is

the "I Have A Dream". Here it is as following;

"I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character. I have a dream today, I have a dream that one day down in Alabama with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama, little black boys and black girls will be able to join hands with the little white boys and white girls as sisters and brothers. I have a dream today."8

Dr. Martin Luther King Jr. will always be remembered. He was a great black leader. A role model or someone to look up to. He touched the lives and the hearts of many Americans. His ways of doing things, the effort he put in and the outcomes showed how truly great this man really was, and is never to be forgotten.

Endnotes

1) Encarta. Robert J. Norrell, "King, Martin Luther, Jr.". Microsoft, Inc.

1-17

) www.thekingcenter.com

) www.thekingcenter.com

4) www.stranford.edu

5) www.mlking.org

6) Martin Luther King Sr.

7) Dr. Martin Luther King Jr.

8) Dr. Martin Luther King Jr.

Bibliography

Encarta. Robert J. Norrell, "King, Martin Luther, Jr.". Microsoft, Inc. 1-17

www.geocities.com

www.mlking.org

www.mlkonline.com

www.stranford.edu

www.thekingcenter.com

Please note that this sample paper on Martin Luther King is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Martin Luther King, we are here to assist you. Your persuasive essay on Martin Luther King will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!