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Wednesday, July 29, 2020

Fight club

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"Fight club"; directed by David Fincher (1), is a movie that holds many themes. One main theme that is consistent throughout the entire film is that of masculinity (www-scf.usc.edu/~buckalew/fight.htm), linking into the theme of anti-feminism, however this theme is not presented to the viewer in a way which is insulting to females. This film demonstrates to the viewer how the modern men of today feel their power and purposes are fading and highlights the extreme men will go to in order for them to regain their important masculinity. It returns to the well-known caveman days where men like to perceive themselves as the hunter, or gatherer, the more dominant of the sexes. This idea is overpowering in this movie and one thing this film aims to do is make its point as clear as possible about the modern day men in society. This theme of masculinity is highlighted in the movie through two main areas; these are character and symbolism.


Fight Club is basically about men who are employed to serve others, men who hold jobs such as waiters, men who feel that they have lost a certain degree of their masculinity, who come together and unite by forming Fight Club (www.critism.com/md/fightclub). This club is a place where they can fight each other and feel like real men again. The film itself is very in your face and gritty, with extreme violence. I believe that Fincher, although not entirely discluding the female audience, but by making "Fight Club extremely gritty and violent was attempting to overwhelm and bring out the masculinity of the audience in the two and a half hours while they are viewing the movie.


The theme of anti-feminism is clear to us at many points throughout the movie, particularly in the fact that the women characters in the movie meet bad ends. The two women characters in the film are Marla Singer and Chloe. Marla is a rather tragic character. She steals, smokes and is completely used by Jack, although she is clearly in love with him. Marla calls Jack when she has attempted suicide, and her other cry to help is made to Jack when she thinks she has breast cancer. Marla is weak. She allows herself to be used and she also tries to commit suicide, and she even fails at that. Her opinion of herself is very low (www.garmetsigma.com/fightclub/), when Tyler rescues Marla from the hands of death she is about to fall into due to her overdose of pills she tells the ambulance workers "the girl who lives there used to be a lovely charming girl", meaning she no longer believes that she is. Also the camera zooms into a close-up of two or three remaining pills which could lead to the argument that Marla was not fully committed to the idea of killing herself if she did not finish the bottle of pills. If you look closely enough, she could even be the one who represents Jacks true self, not the ideal he creates in Tyler Durden. She is not truly a representation of a modern woman, or even of the women in Jacks life. He actually despises her, in one scene, Jack tells the viewers that "If I had a tumour, Id name it Marla". He sees her as an intruder. This can be for a number of reasons. Marla invades his support group, forcing him to find a new release method. Secondly, she is a representation of Jacks life itself- from the inability to connect emotionally and form real relationships to a growing hatred of life. In the end, Jack realises that he is a flawed individual who wishes to move away from his Tyler Durden ideal and who finally embraces his real self, symbolised by Marla. In the end, it is realised that the complete absence of women and the feminine leads to chaos, just as in his bland life before, the absence of masculinity led to an incomplete life as well.


The other female character, Chloe, is also a tragic character with a pitiful life. Having been told she only has a short time to live she confesses her last wish to have sex with a man before she dies, at one of her support groups (www.garnetsigma.com/fightclub/chole.html). This can imply that without any form of masculinity one could just fade away and die. However this last wish can be looked at the opposite way, where Chloe is a female looking to use a man for sex, giving her the power and making men seem rather helpless, making Chloe seem rather vicious in a way despite the fact she is clearly a victim.


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Similarly, Robert Paulson, or Bob is just one of the male characters in the movie that represents femininity (www.literaryhistory.com/fight_club.htm). Another cancer victim, this time testicular, who as a result of his hormone therapy, has grown breasts. Due to this he has been abandoned by his wife and family leaving him an extremely lonely character that the viewer will feel a great deal of sympathy for. This character with his, as Jack refers to, "bitch tits" is the director taking his points and theme to the extremes, as Bob bares no other female qualities besides his breasts. Robert, being the most similar to the female sex ends up dead. This was in a way inevitable for the viewers to predict as there has been a distinct pattern throughout the movie where the female characters have died, or been damaged in someway. Similarly, another male character, known as Angelface, is also a member of Fight Club. He processes a very feminine look, as he can be considered as beautiful. He ends up getting beaten to a pulp by Jack as Jack despises him due to his feminine beauty.


Another part of the movie that is extremely symbolic is infact the symbolism. The single serving items that Jack constantly refers to, including anything from in-flight meals to shampoo, Single serving items are considered rather lonely and can be linked to the loneliness of many men in modern society. Tylers soap serves as another symbol. He produces a briefcase full of pink neatly wrapped soap (www.garnetsigma.com/fightclub/) that can be thought to represent the femininity that modern day men are being constantly bombarded with, as pink is considered to be an extremely feminine colour. One of the things Jack buys from Ikea is a yin-yang coffee table. The yin-yang is a Chinese symbol that represents balance using equal parts of light and dark. When Jacks apartment blows up, he sees the yin-yang table on the ground, damaged but intact. It represents the balance between Jacks old, unfulfilled life and his regained sense of self-worth and manliness that he gets with Fight Club. Finchers use of visuals when introducing this table is extremely original (www.filethirteen.com/reviews/fightclub/fightclub.htm), as he makes Jacks apartment resemble an Ikea catalogue, with prices and descriptions of each item of furniture. Home shopping catalogues are mostly associated with women so this shows the viewers that although Jack is doing his best to deny it, it is more than likely that he too has a feminine side.


The Fight Club itself, although glaringly obvious, is a symbol of masculinity as it appears that fighting has become somewhat of a remedy to the troubles in these mens lives (www.uoregon.edu/~sclark/eng410.htm). All the scenes in the film that take place in fight club are extremely violent; violence being more associated with masculinity than femininity. These men dont fight because they have been wrongly done, or because they hold grudges (www.flag.blackened.net), they fight for the direct masculine experience, an experience of a few minutes of real pain and solid authentic emotion. The Fight Club is liberation, an escape for the members. They forget their normal weekend jobs and responsibilities and during Fight Club, all men are equals. It is an escape into masculinity in its purest form, adrenaline, intensity and pain. The club is also strictly men only, we can see this by the fact that the basement is always packed with the members of the single male sex, and also when Jack mentions it to Marla, he clearly states to her that this new found release he has found to replace the old support groups is only for men, totally excluding women. This is an important point as it gives the idea that the characters believe the male species to be of a higher importance than females. It is clear that the men are completely isolating themselves from the women in their lives, even if it is just for the hours that they attend Fight Club.


Finally, one extremely important symbol of masculinity is infact Tyler Durden. This is a character created by Jack, although Jack is not aware of this for the majority of the movie. The "real" Tyler Durden is Jack. Towards the end of the movie the viewer finally discovers that Tyler is not a real human and just another side to Jack, a twist similar to the twist at the end of "The Sixth Sense" however "Fight Club is dealing with insanity and split personality, much like lead actor Edward Nortons earlier film "Primal Fear" (www.ironminds.com). Tyler is the ideal "real" man, he is a very testosterone driven male (www.ksu.edu/socialist/fightclub.html) He is everything Jack wishes to be, Tyler is strong, fearless, brave, dangerous and a sex symbol. Tyler is a leader, and is extremely well respected. We see just how fearless and brave he is in the scene where Lou, the owner of the bar thats above the basement where Fight Club is being held, comes down, armed with a gun to confront Tyler for using the basement without permission. Tyler takes a beating from Lou until he is covered in his own blood, however he does not back down as a result of the pain, instead he mocks Lou by laughing then attacks Lou. This is extremely brave of Tyler, as it would be assumed that Lou would hold all the power, as he is the character holding the loaded weapon.


In conclusion, there is absolutely no doubt that one main theme in "Fight Club" is the theme of masculinity, as there is hardly a scene in the movie that does not at least hint at either the demonization of females or the importance of being what the two main characters refer to as "a real man". In the scene where Tyler and Jack go onto the bus and look at a Gucci underwear advertisement, Jack looks at the advert of the male model in a pair of tight boxer shorts with the typical male model body, fake looking tan and steroid made muscles, smirks then asks Tyler "is that how a real man looks?" This idea of masculinity and the whole caveman idealism of "a real man" is extremely consistent throughout the entire movie. "Fight Club" makes no attempts to portray women in any form of a positive light, and fails to make any stab at gender equality, always leaving the viewer seeing men as the more dominant, in control sex. It sticks to its very own set of rules and by doing this David Fincher has very much successfully portrayed his themes of masculinity and anti-feminism without any doubts.


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Tuesday, July 28, 2020

Kitchen God's Wife

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The Kitchen Gods Wife is another book about a mother-daughter relationship by Amy Tan. It focuses on the history of the mother while bridging the culture and generation differences between the two. It also explores a minor chapter of the Chinese culture through the eyes of Winnie and tells of how life was like fifty years ago, the hardship they had to endure, and the unjust way of life.


In this book, Winnie often mentions the legend of the Kitchen God. The Kitchen God was supposedly a very rich farmer named Zhang, with a hardworking wife named Guo. Zhang had everything he could ask for but he chose to play with a pretty woman named Lady Li. Lady Li soon chases his wife out of the house, and they manage to squander all of his money within two short years before Lady Li runs off with another man. Zhang is forced to become a beggar and crawl from house to house begging. One day, he fell over and prepared himself for death. When he opened his eyes, he found himself in a warm kitchen. When he finds out his savior is none other then his good wife Guo, he jumps into the fireplace in shame. In heaven, the Jade Emperor hears the whole story, and makes Zhang the Kitchen God for having the courage to admit he was wrong.


Winnie feels that she can relate to the Kitchen Gods wife because like her, they both had to put up with bad husbands. While their husbands are often wrong, they received none the blame, but all the credit. Everybody felt sorry for the man but not the woman. Years later, when they receive news that Winnies ex-husband Wen-Fu is dead, Helen decides to tell everybody the truth. The story of how they really got to America; the life they were so eager to leave behind.


It starts nearly fifty years ago, Winnie lived in a big house in China with her family. When her mother ran off, her father decided to send her off to live with her uncle and aunt. She meets Wen Fu and soon ends up marrying him. At first he was nice and affectionate, but he soon showed his real face. He was cruel and bitter, he often went out to womanize. He even went as far as bringing one of his girlfriends home and had her live there for weeks. When they had to run from the Japanese, Wen Fu would claim to be a big war hero when in reality, he was just a cowardly pilot who flew the other way when the enemies arrived.


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As Winnie tells Pearl her life story, Pearl feels more and more in touch with her Chinese heritage. Pearl finally understands why her mother acts the way she does, and begins to realize that her mother is not the person she thought she was. For example, Pearl discovers why her mother slapped her at her fathers funeral when she said that the man in the casket was not her father. The comment enraged Winnie because she did want to imagine that Pearl might be Wen Fus daughter.


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Monday, July 27, 2020

Promotion and Price Analysis Paper: Pepsi

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"For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From todays 'Joy of Pepsi, as sung by Britney Spears, to yesterdays 'Nickel, Nickel (1), our ads are as memorable as the products we produce (http//www.pepsi.com)." Pepsi-Colas ability to create such attractive ads gives the company a competitive marketing edge amongst its toughest competition in the market. Pepsis ads attract the attention of each age class, allowing younger adults to feel older and more established and older adults to feel young again and take pleasure in the "Joy of Pepsi." This paper will illustrate some of the dynamic advertising techniques used by Pepsi-Cola such as television, the Internet, radio, and publicity.


Pepsi does an outstanding job advertising its cola products on television. Television ads have been such a hit for the company in the past, featuring such advertisements as 1s "Be Young, Have Fun, Drink Pepsi," spotlighting NBA superstar Shaquille ONeal; 17s "GeneratioNext" featuring the Spice Girls and rejuvenating the long-running generation theme; and 1s "The Joy of Cola" featuring the voices of Marlon Brando, Issac Hayes, and Aretha Franklin (http//www.pepsi.com). Today, using celebrities such as the Osbornes and the Osmonds to advertise Pepsi Twist, this past Super Bowl was an original way to interact one of Hollywoods clean-cut singing groups with dark-minded heavy metal musician Ozzy Osborne, allowing viewers to understand the concept of Pepsi Twist. Pepsi even represents different cultures. This can be seen most recently with Latin American singing sensation Shakira and former Destinys Child lead singer Beyonc Knowles. In Shakiras commercial, she advertises Pepsi while doing the tango with a grocery store salesman, allowing viewers to feel full of life, get up and dance, and even buy a Pepsi product. Beyonc Knowles has recreated a past commercial hit that previously spotlighted Cindy Crawford wearing a tank top and shorts and grabbing the attention of younger men. In Pepsis new commercial airing this summer, Beyonc gets out of her car at a gas station in a heart-stopping outfit and immediately attracts the attention of a young male gas attendant. Beyonc gets a Pepsi out of the vending machine and asks the speechless attendant for directions to the highway. Once again, Pepsi has done a great job using up-and-coming celebrities to advertise its product. Beyonc is also featured in another television ad for Pepsi, Carmen. Pepsi additionally offers an eye-catching website to on-line viewers.


Pepsis Pepsi-World website (http//www.pepsi.com/home.php) is an inventive website offering an abundance of information to its users. Featured sections include history/ads, Pepsi brands, downloads, wallpapers, trivia games, promotions, interviews featuring Beyonc Knowles and Shakira, and sports appearances featuring NASCAR standout Jeff Gordon. Pepsi does an outstanding job grabbing the on-line users attention in each of these featured sections. For example, if he her she clicks on the sports section, Sammy Sosa immediately fills the screen in a mid home-run swing. Additionally, soccer, racing, and football are all featured on the sports page. An additional highlight on the page is a picture of a television, which viewers can click on, allowing them to watch the Jason Giambi and Sammy Sosa commercial. This is a very interactive way of on-line advertising allowing browsers to receive continued commercial exposure. Pepsi football is another intriguing area of the sports page. This particular promotion featured the NFLs top rookies of 00. For the sports guru, Pepsis sports link is an attention grabber. Regardless of their tastes, visitors can find plenty of entertainment and information on Pepsis website.


Pepsi also participates in radio campaigns. This is another area of advertising that has helped contribute to the continued success of the company. 11s "You Got the Right One Baby Uh-Uh" featuring Ray Charles and the Uh-Uh girls hit radio and television airwaves and become one of the most popular campaigns in 11. In 000, "The Joy of Cola" brought a fresh new jingle for consumers to remember, as it was constantly played on radios across the United States. "The Joy of Cola" was such a success, that in 001, Pepsi updated this slogan to the "Joy of Pepsi" spotlighting Britney Spears. Pepsi projected that this commercial would be anticipated by consumers and offered an on-line debut where more than two () million fans clicked their way to Britneys own version of the "Joy of Pepsi" (http//www.pepsi.com). Currently, Pepsi sponsors Pepsi Sound, which is played on radio stations such as 6.1 Kiss FM and Buy cheap Promotion and Price Analysis Paper: Pepsi term paper


.7 BZZ. A spokesperson for the campaign introduces a new piece of music from a new or past artist, allowing those listening to the radio to be one of the first people to hear a portion of a soon-to-be-released music single. Pepsis constant effort to improve its exposure can also be seen with the publicity of its name.


In the summer of 00, Pepsi is sponsoring Pepsi Smash on the WB television network Wednesday evenings at 00 PM. For six weeks this summer, Pepsi will present a one-hour live concert featuring as many as five groups or artists. What is unique about these shows is that these groups or artists will not lip-sync or sing to a track; everything is live. Pepsi Smash will bring todays favorite artists such as Blackeyed Peas, Jewel, Ashanti, Michelle Branch, and many more to viewers each Wednesday (http//wb17.trb.com). Pepsis concert series is an exciting and intriguing way to publicly bring its name to television viewers. By showcasing todays hottest artists and linking its name to them, Pepsi is reaching out to its pre-teen and teenage audience like never before. Viewers see the Pepsi brand from another angle instead of the usual television commercial and radio advertisements. Pepsis constant exposure has allowed its brand of beverages to excel in its product lifecycle as well.


The product life cycle "describes the stages a really new product idea goes through from beginning to end. The product life cycle is divided into four major stages market introduction, market growth, market maturity, and sales decline (Perreault, McCarthy, 001, p. 70)." The below graph illustrates the life cycle.


The above graph allows one to visualize the stages of the product life cycle. By examining the graph and the stages within the product life cycle, it is evident that Pepsi, having worked hard, has reached its maturity level. A background of Pepsi throughout the years is useful to illustrate how the company has been able to remain a success in the cola industry.


From its beginning in 18, when a young pharmacist named Caleb Brandham experimented with different soft drink concoctions, Pepsi-Cola has been a fierce competitor in the cola wars, having survived financial disaster, war, and strong rivalry from other companies. Within a mere 14 years of its inception, Pepsi-Cola had expanded to over 40 franchises, even registering its trademark in Mexico. Its stronghold on a portion of the world market was slowly taking shape. Throughout the 10s, the company was hit with huge financial loses when the sugar market collapsed in 11, eventually leading to the collapse of Pepsi-Cola, despite all attempts by Brandham to keep the business afloat. Two years later, the company went bankrupt and did not see the light again until it was bought by Loft, Inc., the giant candy company in 11. Pepsi was back on the rise, gaining momentum when it decided to sell a 1-ounce bottle of cola for five cents, the same price charged by its competitors for a 6 ounce bottle.


A year before the United States entered World War II, Pepsi made advertising history by having the first-ever advertising jingle broadcasted nationwide. When the U.S. became involved in the war in 141, the cola company showed its patriotism by changing the colors of the bottle caps to red, white, and blue. This color combination has been the companys trademark color scheme ever since. The post war years brought the creation of television, and Pepsi-Cola wasted no time taking advantage of the new medium by targeting the baby boom generation in the 160s labeling itself the drink of "The Pepsi Generation."


Within 0 years, those baby boomers children were now called the "New Generation" of Pepsi drinkers by the cola companys new advertising campaign. As one of the two major cola manufacturers, Pepsi-Cola works hard to keep its faithful customers while at the same time finding improved ways to attract a new legion of fans.


With each passing decade, Pepsi has reinvented its marketing strategies to ensure its place in the land of cola competition. Despite its turbulent history, Pepsi has maintained a firm grip on the soft drink market. Through all its ups and downs, the company has seen it all and yet has managed to stay on top of the competition, 110 years later.


As noted in the companys history, Pepsi strives to give its customers value for their money. Pepsis ability to sell its 1-ounce bottle to consumers for the same price as its competitors were charging for a six-ounce bottle of cola is just one way Pepsi shows its determination to maintain its market status. Economic forces will always play a vital role in the price that Pepsi charges for its drinks, but through innovative advertising, the company will not suffer. Loyal customers will remain with Pepsi, and Pepsi will attract new consumers. 150s "More Bounce to the Ounce" let consumers know that prices are increasing but he or she is getting "More Bounce to the Ounce" when they buy a Pepsi product.


The aforementioned examples only provide an overview of the world of Pepsi. Year after year, the company has done an exceptional job innovating new ways to let consumers know why Pepsi is the preferred choice. By overcoming adversity and adapting to historical changes, Pepsi has proven its dominance in the market.


References


Perreault, W. D., Jr. & McCarthy, E. J. (1). Basic marketing A global-managerial approach (1th ed.) [University of Phoenix Special Edition Series]. Burr Ridge, IL Irwin/McGraw-Hill


Retrieved August 1, 00 from the World Wide Web http//www.pepsi.com/ads_and_history/legacy/index.php


Retrieved August 1, 00 from the World Wide Web http//www.pepsismash.com/


Please note that this sample paper on Promotion and Price Analysis Paper: Pepsi is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Promotion and Price Analysis Paper: Pepsi, we are here to assist you. Your cheap custom research papers on Promotion and Price Analysis Paper: Pepsi will be written from scratch, so you do not have to worry about its originality.


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