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Wednesday, June 17, 2020

A neice of my own

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A Niece of my own


I must have been about 10 or 11 years old when my mother got the news she was going to be a FIRST TIME GRANDMOTHER. My brother, Robert and his girlfriend, Kristen, had just found out they were expecting a baby. Big Deal, I thought. What was all the commotion about, just a baby, all they do is whine, and cry, need to be fed, need to be changed, and constantly looked after. My mother went through all the normal grandmother stages, going absolutely crazy buying everything in sight that had to do with babies. My father however, took a little bit longer to kick into the whole "grandpa groove", but as soon as it kicked in my father took my (then 15 yr. old) sister, Marlena to J.C. Pennys , handed her his credit card, and said "Here you go, whatever you think the baby needs, you buy it". Needless to say Kayla was completely spoiled, as any first grandchild would be. I just sat back in amazement and thought, "All this "hubbub" over a baby?"


Well the months passed and my brother and his girlfriend ended up moving in with my mom, my step dad and me. I couldnt believe how big Kristen had gotten. I didnt know babies got that big. As she got further and further along in her pregnancy, I kind of stayed away. I didnt want anything to do with that whole baby mess.


Well the day came when little Miss Kayla Lee DiGregorio was born. I wasnt there. None of our family was, but, of course my brother got it all on tape for us. When I got home from school my mom sat me down to watch my nieces birth. At this young age only one word sprung into my mind……..ADOPTION!!!!! I cant honestly say watching that tape of the birth mortified me to no end, all of the screaming and everything else that comes along with child birth was too much for me.


The day then came when Kristen came home from the hospital with Kayla. From the moment I saw her I was entranced. She was the most beautiful thing I had ever seen. So tiny and innocent, helpless even, being held in her mothers arms. It was an instant fascination for me. From that moment on I wanted to be a part of EVERYTHING that had to do with Kayla, feeding, changing, rocking to sleep and especially PLAY TIME!!!! Oh I loved to play with her. The way she looked at everything, seeing it for the first time, it utterly amazed me! And I would sit there and wonder if I did the same thing and my mom would assure me that, yes I did. I tried to remember, or even imagine what it would be like to look at everything and see it for the first time. Although I could not remember, I could imagine. I found myself a little bit jealous of Kayla for being able to do this.


I remember the day I came home and my brother, Kristen and Kayla were gone. I was so sad. I had lost my new "toy" basically. I know that is a bad way of classifying a baby, but that is how she became to me, my favorite past time. My brother and Kristen had found their own little apartment about 15 miles from where my moms house, and so I saw her less and less. Time went past, my brother and Kristen broke up and went their separate ways but they kept touch for Kaylas sake and for visitation. My brother had gotten married and Kristen had found a boyfriend. The next time I got to see Kayla was on her 1st birthday. She had grown so much and had that dark brown hair and those dark brown eyes just like my brother. She was his pride and joy, a true daddys girl from the start. Kayla was his world, utterly and completely.


The last time I saw Kayla was at her 1st birthday party. After that things got pretty bad with my brother and Kristen. Kristen wouldnt let my brother see Kayla. This effected our whole family. She was the first grandbaby after all. It would be more years before my brother would see his daughter, and even then she had no idea who he was. When I was younger I didnt know the complete impact this had on my family, most of all my brother. He tried to be strong for everyone, but how can one be strong with their heart soul, their entire world is gone?


Kayla turned 1 this past May.


This matter, though it might not seem like it could have taught me anything, has taught me a great deal. Family is the most important thing. And the bond between parents and children is eternal, and can never be broken. I am hoping that this "story" has a happy ending. I would love nothing more than to see my niece again. Now that I am older I know what an impact one small childs birth had on my life. It made me see things in a totally different way. And I didnt realize that Kayla was the reason for that change until I wrote this essay. So in a way, she is still teaching me and making me realize things. Such a big thing for such a little girl to do.


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Monday, June 15, 2020

Hispanics and direct marketing advertising

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The article "Hispanics and direct marketing advertising" investigates the general Hispanic consumer behavior in the United States. It provides a general study of purchase behaviors, attitudes and beliefs of Hispanic consumers toward direct marketing advertising. The use the term DMA (not for Direct Marketing Association, but for direct marketing advertising.) DMA to Hispanics has grown tremendously in past years and has been overlooked by many companies.


To better understand the attitudes and believes of Hispanics several studies have been used to identify such behaviors. Still many of these studies where not specified towards Hispanics, instead they were general studies that studied Hispanics as one of the subsets. Most of the studies that are review view the aspect of assimilation and how assimilation is one of the best ways to approach the Hispanic culture when marketing to them.


In the past marketers have perceived Hispanics as a low-income group with little education and lacking credit instruments. Throughout the 10 this perception has begun to change a great opportunity for marketers has been revealed. Due to the past believes there is little information about the Hispanics population attitude towards DMA. This makes it difficult for marketers to better understand successful ways of marketing to Hispanics.


Data Help with essay on Hispanics and direct marketing advertising


Data collection was a mayor part of this article and the authors of this article where very careful where they obtained their data. A lot of its information comes from Pollay and Mittals(1) studies whos data and information had four mayor factors


1.Advertising in general rather than specific medium oriented


.Had scalable, reliable and valid data


.The constructs are theory based and drawn from past literature in the area


4.Their study is easy to read and administered


Other studies that where taken in consideration in the article provided statistics that where culture oriented, in other words they where conducted in both English and Spanish. In the past general studies have been done only in English, which many times avoided the Spanish speaking public.


Even with Spanish and English material collecting data from Hispanics was not simple. This article states how difficult it was to collect samples for the project. Concerns about participating where accentuated because of the fears that immigration authorities, as well as fears that unethical businesses will use the information to exploit them could use personal information against them. A lot of the information was sent to the home of individuals through local Spanish newspapers and personal home encounters.


Culture


With the Hispanic culture there are many subgroups have to be taken into consideration. While each of the Hispanic subgroups in the US has its own distinctiveness, there are a number of commonalities which serve to unite the larger group. All the groups share a common colonial founding and experience with Spain, and all geographic areas of Latin America witnessed a subjugation, or virtual elimination, of a native population. The native presence remains strong in many, though not all, parts of Latin America, and this characteristic is most prominent in Mexico, most of Central America and the Andean chain. Many parts of Latin America also experienced the introduction of African slavery, although this phenomenon was most pronounced in the countries of the Caribbean basin. Similarly, all countries of Latin America developed an uneasy relationship with the United States reaching back centuries, and the friction between an essentially Mediterranean culture with an Anglo-Saxon one continues to this day. In the United States, few non-Hispanics make or are aware of significant distinctions among the different Hispanic groups, and it is not unusual for all groups to be seen as a unified, Hispanic category.


The universal connection throughout Latin America to a Spanish colonial experience is the key to the cultural commonalities among all the Hispanic subgroups. While the Spanish influence is stronger in some regions than in others, the unifying theme regionally whether linguistic or cultural remains the connection back to Spain. For example, local linguistic variations exist, but Latin Americans of all backgrounds can easily communicate with one another in basically the same language. Language is a very important hallmark of culture, and this common language does provide a sense of unity, a factor, by the way, that has been enhanced with the rise of modern communications. People throughout the Latin American region, and even Hispanics within the US, often watch the same television programs, listen to the same music and read the same authors.


It is important ot recognize that the Hispanic market dies not constitute a single homogeneous market. As Hispanics have been coming to the United States for more than a century from many different areas and cultures, the Hispanic market comprises of several subgroups. These groups can be identified in many ways


·Country of Origin


·Reasons for migrating (political, economical, family oriented)


·How well the group assimilates to U.S. Society


Assimilation and Acculturation


The article states that for companies to succeed in the Hispanic market it is necessary to understand its complexity, diversity, levels of assimilation and acculturation. Understanding the immigrant experience to better speak to recent immigrants in the early stages of assimilation. Understanding that immigrants are very different, but are striving to assimilate. Immigrants absorb media differently than assimilated Americans. The use of in-language media differs within their own households.


The article views the studies by Segal and Sosa (18), which stated that the key to identifying and understanding Hispanic subgroups might lie in the degree of acculturation. Acculturation is frequently defined as the culture exchange that is initiated by the conjunction of two or more autonomous cultural systems. It may be the consequences of direct cultural transmission, it may be derived from non-cultural causes, such as ecological or demographic modifications induced by an impinging culture, it may be delayed, as with internal adjustments following the acceptance of alien traits or patterns, or it may be a reactive adaptation of traditional modes of life.


This definition has been employed in many past studies of ethnic cultures in marketing and other disciplines, as well as in the development of three distinct acculturation paradigms - assimilation, affirmation, and overshooting.


Assimilation, perhaps the oldest of the three acculturation paradigms, is the focus of the melting pot literature in many studies. The assimilated group is expected to submerge the distinct cultural traits and exhibit or adopt the new (majority) cultures traits and values. Affirmation occurs when the ethnic group chooses to retain their original values and reject behaviors of the majority. This is sometimes termed the salad bowl theory, i.e. participation without assimilation. Finally, overshooting occurs when the behavior of the group becomes more extreme than that of the majority, thus overshooting the dominant values and behaviors in the society.


Critique and Conclusion


This article must have looked at over 40 articles that expressed some sort of data concerning Hispanics views on direct marketing. This made the article an interesting data collection source but at the same took away its individuality. Still the topic, which it covered is of monumental importance and will continue to grow as time goes by.


The 001 census gave Hispanics what the marketing community generally denies them recognition. Though Hispanics comprise 1 percent of the U.S. population of 84.8 million and are now the largest minority group, advertising spending on that market is just $1. billion compared with $17. billion on the general market nationwide. By 010, Hispanics will account for 15 percent, or 56 million, of the countrys population. In 00, that figure will balloon to 70 million, or 1 percent. Hispanics are already a force in parts of the country. One out of three residents of California and Texas is Hispanic, one out of four in Arizona and one out of eight in Illinois. The United States has the fifth-largest Hispanic population of any country. And may become No. in a few years behind Mexico. Though these numbers represent a new frontier for marketers, U.S. Hispanics are not a homogenous group. Roughly two-thirds claim to be of Mexican origin. Hispanics from Central and South America account for 15 percent. Puerto Ricans are percent, Cubans 4 percent and others born of intermarriages are 5 percent. Such diversity within Hispanics makes marketing to them harder but not less important.


Direct marketing to the Hispanic population should and will become a major area throughout the United States and the first to jump on the boat will endure the initial success.


Sources


Minority Professional Network, Inc. (MPN), (00), Marketing Expert of Adelante Hispanic Marketing Says Smart Segmentation Is the Key to Targeting U.S. Hispanics, retrieved April 1, 00 from


http//minorityprofessionalnetwork.com/News/Segmentation.htm


Paul Miller.Primedia Business Magazines and Media, (January, 1 00), Lists and Prospecting The Overlooked Hispanic Market, retrieved April 1, 00 from


http//catalogagemag.com/ar/marketing_overlooked_hispanic_market


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Evil in Othello

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Iago, the Evil in Othello


Iago is quite possibly one of the best examples of evil in literature. He is not merely manipulative as other bad guys. Iago also brings the interesting aspect of truthinto it all. He quite literally tells the best lies using mostly the truth. What can we callhim? Whether it be the devil, Satan, Beelzebub, Lucifer or Moloch, these words represent the very same idea pure evil. Not the terrible creature from beyond, or anything quite so mundane as that, but the fundamental belief of malignancy in the world. All of these ideas reach a phenomenal peak in Iago. Iago does not have the casual killing persona of a Stalinor Mao, but instead possesses the pure hatred of everything he deems to be good and pure. His very existence is for the destruction of the truly innocent.


From the very beginning of Othello, Iago is in the midst of his scheme to destroyOthello. He speaks with the muddy-mettled rascal, Roderigo. And from the very firstmoment Iago admits to not really being what he seems. He is not what he is. And whatdoes he use as his reasoning for his obvious ill towards Othello. Well, he is sort of mad that Cassio was chosen as a Lieutenant instead of him. It is interesting that Iago feels theneed to justify himself to a pantywaist like Roderigo, who entrusts him with his pursewithout really even knowing him. When he does not belief his daughter to be making thebeast with two backs(I, i, 11), as Iago so gently puts it, Brabantio calls Iago a villain. Instead of denying it, Iago simply replies by saying, You are-a senator.(I, i, 115) Agreat way to avoid reality is to merely pretend it is not there. Then, instead of takingcredit for telling Brabantio, Iago allows Roderigo to remain and bear witness. After all,what is the devil better at than casting false blame.


When Iago is preparing him for his confrontation with Brabantio, Othello asks ifhis soul and parts will represent him well. Iago gives the reply, By Janus, I think so.(I,ii, ) Now this does not really mean all that much unless you consider the fact the Janusis the two-faced Roman god. One side is completely different from the other. To Othellothis means very little coming from a good friend like Iago, but the reader must realize thatit was no coincidence Iago mentions this ancient hypocrite. Help with essay on Evil in Othello


Drown cats and blind puppies.(I, iii, 11) This is only a joke, right!? Obviously Iago is simply trying to add some facetiousness to a tough situation with Roderigo. Takenby itself it really doesnt prove anything. But, the sheer number of incidents like this makeit very improbable for Iagos behavior to be coincidental. One of the next things Iago saysis one of the most important line of the play. In soliloquy, Iago admits his real reasons forill by his line, I hate the Moor.(I, iii, 77) This line makes no attempt to justify hisfeelings, since true evil does not need real reasons, just rationalizations. For the first timeIago freely admits that all his evil is based around his simple hatred for Othellos very existence


The Moor is of free and open nature


That thinks men honest that but seem to be so;


And will as tenderly be led by th nose


As asses are.


I havet! It is engendered! Hell and night


Must bring this monstrous birth to the worlds light.(I, iii, 0-5)


Is any more proof needed to prove that Iago is the devil? Is so, why not let himtell the audience himself? At the end of the second act, Iago is alone with his thoughts fora bit. The most interesting thing about it is that Iago is not talking to himself, but to thevery people the play is being performed for. He first justifies his actions by claiming hisadvice to be true. Of course, it actually is the truth, technically. But the truth is beingperverted. Then he gets to the real point. When evil desires to cause the greatest sins, it first pretends to be righteous, which is exactly what Iago admits to. While Cassio begs Desdemona to help him, it will only make Othello more and more sure that Iagos pestilence is the truth. Then Iago can turn Desdemonas virtue into pitch(II, iii, 60), which is really the whole point. Iago not only plans to destroy Othello, but by using the very pure and good part of his life that reaches its apogee in his sweet redemption, Desdemona.


The most terrible aspect about Iagos character is the realization that no-one elseknows what is going on, except for the audience. He gives us shows just to make us see how manipulative he really is, how much he loves his evil, and that we can do nothing to save the souls of those he has damned. The greatest trick Iago ever pulled was to convince the world he didnt exist... and like that, he was gone.


Please note that this sample paper on Evil in Othello is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Evil in Othello, we are here to assist you. Your cheap custom research papers on Evil in Othello will be written from scratch, so you do not have to worry about its originality.


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