Case Study: Colgate

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First of all I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one of the four critical objectives of marketing.

Toothpaste is an oral care product. Antacid is a drug while dandruff shampoo is a hygiene product. All of these come under health care products. Therefore, Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example, Colgate?s toothpaste is an actual product. It?s name, ingredients, styling, features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath.

I would classify Colgate aspirin under drugs, Colgate dandruff shampoo under hair hygiene, while the Colgate toothpaste under the oral hygiene products. These classifications would increase competition with other companies. For example, Colgate aspirin-free pain killer to compete with Tylenol, Colgate ibuprofen to compete with Advil, Colgate cold tablets to compete with Contac, Colgate night time cold medicine to compete with Nyquil, Colgate antacid to compete with Rolaids, Colgate natural laxative to compete with Metamucil, and Colgate dandruff shampoo to compete with Head and Shoulders. Colgate is already strong in oral hygiene. Due to this competition, there would be price changes. Colgate will have to decrease its price than other brands. This is because, people are really price conscious, and as long as the price is cheaper, along with a name that you can trust, people are going to buy that over others. Colgate also might alienate customers by slapping its name on so many products. If consumers are dissatisfied with one product, they might be dissatisfied with everything across the board. These classifications also require a high level of advertising and promotion expenditures, 5 percent of sales on year-round media alone. Industry observers estimate that Colgate should have at lease several hundred million dollars in sales to be large enough to afford the fixed costs of advertising. Furthermore, Colgate would loose its narrow focus on oral-care products and would leave space for other potential competitors to enter the market.

Brand decisions typically are decentralized and ad hoc. Colgate conducted studies to learn the strength of its brand name with consumers. Colgate believes in the following equation brand awareness + brand image = brand equity. Its studies found out that Colgate was number one in brand awareness and number two in brand image and as a result it ended up being number two in brand equity. Due to this Colgate has adopted a strategy that aims to make it the best global consumer products company. It believes that oral care and over the counter drug products are very similar. Both rely on their ingredients for effectiveness; both are strictly regulated; and both have virtually identical marketing elements, including common distribution channels. Colgate drives top-line growth by developing innovative new products bringing them quickly to global market and supporting them effectively. They are prohibiting from over promoting their brand to produce short-term profits at the expense of long-term brand equity. Colgate is a powerful brand in oral care. Therefore it has consumer franchise ? it command strong consumer loyalty. Therefore adding the Colgate name with other products would increase customer purchases even if the price were high. Help with essay on Case Study: Colgate

A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price changes. Colgate is fully participating I its growth by offering consumers a range of affordable products. If we look at Colgate, its product line decision includes marketing a new line, which includes products, related to health only. They are marketed through the same channels and usually fall within reasonable prices. Colgate is positioned as a high short-term profit earning company. That?s why it emphasizes on selected items for market growth and profits.

Colgate?s financial strategy is designed to increase gross profit margin and reduce overhead on a continuous basis. Because advertising drives growth, Colgate invests substantially on advertising. I would say that decisions made by Colgate are consistent because it has continuously met or exceeded its target to increase gross margin.

4.Packaging includes the activities of designing and producing the container or wrapper for a product. I would package the products under primary packaging, as in including products immediate container, for example the bottle holding Listerine. There won?t be any secondary package, for example a cardboard box like the one used to package Colgate toothpaste. This is because secondary packages are usually thrown away and contribute to pollution as well as increased investment. My packaging would be designed to protect the product as well as attracting attention in order to increase sales. It would include a description of the product as well. Better packages would give rise to customer affluence. This means that the consumers would have no obligations to pay a little more for the convenience, appearance, dependability, and the prestige of better packages. Good packaging would also create instant consumer recognition of the company or brand. My innovative packaging would give Colgate an advantage over competitors. For example, Colgate?s nighttime medicine would come a drip-proof spout and cap; Colgate?s shampoo would include a pump dispenser.

Developing a good package for a new product requires making many decisions and taking a lot of risks. My first task would be to establish a strong packaging concept. The packaging concept states what the package should be or do for the product. I have to make decisions on specific elements of the product, for example, size, shape, materials, color, text and brand mark. These various elements should work together to support the product?s position and marketing strategy. Furthermore, my packaging techniques should be consistent with the product?s advertising, pricing and distribution. Cost remains an important packaging consideration. The development for new packages can take up to several months as well as can cost up to several thousand dollars. Labels may range from tags attached to products to complex graphics that are part of the package. Labels of Colgate may seem old fashioned and may need updating. Labels should be processed with care as they may mislead customers, fail to describe ingredients or fail to include needed safety warnings and lead to accusations from customers towards Colgate press charges.

In conclusion In making packaging decisions, the company must heed growing environmental concerns about packages and make decisions that serve society?s interests as well as immediate customer and company objectives.

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The color purple

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The second point is that they keep in contact when Nettie is traveling to and from Africa. This is more or less an escape for Celie for she does not really have anyone except for Shug that she loves so the letters are a way for Celie to keep not only with Nettie but also her two children that she has only seen for a for a couple of days in her entire life. So the main bond between Nettie and Celie is one of love, and they demonstrate this by constantly trying to stay in touch even though they dont know if the other is receiving the letters. The relationship between Albert and Nettie changes drastically from love to hate. It would be fair to say that she did not only come to see her sister, but to also see Albert which she still has feeling for at the bottom of her heart, but when she sees the other link between these two is indirect through the letters, which Nettie writes intending them to go to Celie but instead are intercepted by Albert. There are various reasons why Albert could have taken and hidden these letters, one could have been jealousy for he felt jealous that Celie was receiving letters from Nettie and he wasnt. Another more possible idea could be that he was worried that these letters could give Celie new modern ideas about female rights and Albert didnt want this to happen. The final comparison is between Celie and Mr. ______. These two were married in a sense that neither one wanted to but Celie wasnt allowed a say and Mr. ______ got a cow which seemed fair enough to him. These two both under went large changes which were related to each other. Due to the forceful marriage there was no love between them and as Celie learnt that he was hiding the letters to her from Nettie she felt something she never felt which was rage and anger towards him and this was a new type of feeling, and due to this she upped and left with Shug and divorced Mr. _____. From after this time both of them changed, Celie developed in the sense she moved on out of the roll of a normal woman and became more of a man then a woman which you can see in the way she feels about making and wearing pants. Just like Celie Mr. ______ changed and he became more of a gentelman and when their paths crossed again they both noticed the change in each other, but when Mr. ______ asked her to marry him again she just couldnt forgive him to marry him so they just became friends.

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Young goodman brown

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Young "GOOD" man Brown

Young Goodman Brown is a story that spotlights on a man that has to choose between right and wrong, and good and evil. Towards the end, Goodmans journey from the village through the forest and back again is turned into a self assessment about his own faith, trust, innocence, and experience. The story is about a good young man struggling on his own spiritual path, which can be paralleled to any of our lives in which we are tempted and have personal struggles of our own. He leaves his familiar place promising his wife, Faith, that he will return after one night. Brown is faced with many obstacles leading him to the choice between good and evil. His vision, though not defined as reality or a dream, he sees people he knows, friends and family, heading towards evil, but in the end he is able to avoid being drawn into the dark evil side. This story basically portrays the simple and not so simple choices that people have to make daily and as they progress through their lives. The story displays choices and consequences that come as a result of making certain decisions.

In the start of the story we meet Goodman Brown and his wife Faith who are saying their goodbyes to each other as Brown embarks on a journey through the forest. Faith begs Brown not to go because of the bad feelings she has been getting about this whole expedition, but Brown reassures her that everything will be alright, and he then leaves. This first choice of Browns is one of evil, because he still decides to go even though he knows of the wickedness that the forest withholds, instead of staying with his "faith". Another aspect of evil in this decision is that we see the village as a light place, whereas the forest is known for being a dark and unpredictable place This is the case because in the village, people are normal, happy, everyday people going about their business, which is the light of his life. The forest on the other hand is a very dark desolate place that is known for being unknown, unpredictable, and full of evil, which is generally put along side the mysterious aspects of any situation. When Brown runs into a stranger with a snake like staff we also see the evil portrayed in that regard. As they walk and talk the stranger claims they are not deep in the forest yet, but Brown says "too far", but he still continues deeper into the forest. Brown realizes that his father would have never gone in that far, but yet that does not stop him from continuing his journey even deeper. At that time he recollects about his catechism teacher, but the stranger, representing the devil persuades Brown to embrace evil and go on with the journey into the darker part of the forest. This again we can relate to because we, too, have times in our lives where we are persuaded and tempted to do things that we may not otherwise decide to do. Brown does the same thing by giving in to the persuasions and distractions from people he knows and trusts. In the story, Brown can be considered as a man making wrong decisions towards the evil side, but when the evil reveals whats really going on his true self is shown and rejects the evil and reaches for the good. While taking into consideration that Browns family and friends have fallen into this evil, he realizes that he doesnt have to follow the crown and give into peer pressure so to speak. He notices that no matter how close he is to his friends and loved ones, he must not always follow them, especially in this case. Things become somewhat distorted in the forest, which is why it becomes such a difficult decision for Brown to make. During this whole ordeal Brown remembers Faith, which is his strength in this story. He then sees his own Faith walking towards the evil where he repeatedly calls out to her, trying to stop her from making the wrong choice. About this time Brown is said to "awake", which kind of baffles the reader making us wonder is it really is a dream or reality. He is actually in a forest, but was he imagining all of the incidents, including the witch meeting, that took place in the forest. As Nathaniel Hawthorne was said to say, this is an interesting turn in the story, but it is up to our own interpretation at that point.

The following day when Brown runs into his Faith, and his friends, he notices that they acted like they did before he went into the forest, which makes Brown question himself to whether or not he had a bad nightmare, or if it was indeed reality. Either way, he is affected for life, it was a sort of epiphany and his eyes are opened, and this nightmare or reality has changed his life forever. This experience hits him hard while showing him how powerful the truth can be, especially with people that are very close to him and us for that reason. By embarking on this expedition into the forest, Brown lost his faith, not only his religion and beliefs but also his wife, Faith. He lost his wife, not physically but emotionally and mentally. Brown cant take anything for granted with her and second guesses anything she may say or do, so in this he would feel that he lost a BIG part of his wife, Faith. This may just have been a test for him to decide how the truth and false accusations can affect one mans thought, and permanently change a person. All of these with loss of faith and trust couldnt have been so clearly defined without the appropriate setting.Custom writing service can write essays on young goodman brown

The setting of this story is extremely important because every element in the story has to do with the mood of a character. If Brown is scared he sees everything as evil, but if he is in a calm state he views everything a safe and secure.

Symbolism and other figurative language play a huge role in this particular story. Faith, for example is his wife, but also his actual faith in all he believes, loves, and trusts. This is a huge part in dealing with Browns innocence and whether he can hang onto his faith, and follow his own instincts as opposed as giving in to the evil he encounters, much like our own decisions we make daily in our lives. There are many levels at which faith can be seen. There is the surface, which is seeing faith as a person, but then faith takes the role of a higher force, which we all possess.

This story basically highlights the power of faith, choice, and truth for us as people. Browns vision might have been all in his head about the people around him, or it may even be the truth. If it is a dream his faith is actually gone because how can he love and believe if he cant even trust. If it is reality, Browns own choices of rejecting evil make him a stronger person, and it doesnt affect the others around him. They are able to continue with their fake identities pretending to be innocent people, when they know that their comfort, support and love lie with the works of evil. The actual truth of Browns vision will never be certain to us, the reader, but its simply a matter of the amount of faith the reader has in the village inhabitants and their innocence.

This particular story to me can be categorized as one of innocence and experience, but also a timeless story. This is due to the fact that no matter when you read it, 0 years ago, or 50 years from now, we all have this faith, but in many different forms. We also all possess a certain innocence about us that we lose when the truth is uncovered and reality sits in. When a story has to do with feeling or emotion we can all relate regardless of how we think and what we do.

Please note that this sample paper on young goodman brown is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on young goodman brown, we are here to assist you. Your persuasive essay on young goodman brown will be written from scratch, so you do not have to worry about its originality.

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