Genetic engineering

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Introduction years ahead when we decide to start having children, we may be able to pick them out! weither it be their hair color, eye color or even how athletic they are.

People are using genetic engineering which is defined as a method of manipulating human DNA of cells to change heredity traits or to stop cancers that can spread.(1) For medical reasons in unborn children and pregnant woman. The doctors take the embryos with the disease genes out. Then they use gene therapies to repair the genes or take them out all together adn replaces genes where the others had genetic disorders. The doctors can test for these genes in human eggs, or in early stage embryos. They take care of the genes that carry deathly diseases. This protects against Hemophilia, Tay-Sachs, anemia and alzhimers, certain types of cancer, lukemia, Cystic fibrosis, down syndrom. Almost any time of problem someone could have they could prevent if the parents of the unborn child have the money for these test and procedures.For instance a woman who is pregnant has a cancer that will 0% likely be spread to her unborn child before giving birth, they could change the genes and replace the disease causing ones and the baby will not be affected by this type of cancer. although the cost is very high, its usually about $,500 a test but then there is also a $7,500 fee for the vitro fertilization of the embryo. Vitro ifertilization is the process of implanting the embryo with modifications. This process is also called human germline engineering, which basically means altering reproductive genes, changing and using chosen ones. Years down the road, a couple will go into a fertility clinic not because they have problems with becoming pregnant but because they want to alter something with their child they plan to have. The doctors fertilize the womans egg with the mans sperm, then they will inject a artifical chromosome that tells the embryo that has the disease carring gene to self-destruct, therefore resulting in a life long with out that problem. Also promising that he will not carry that gene to his children when the time comes.() Couples my also want the genetic engineering due to the fact that their other child needs bone marrow, this way the child that is next to be born in a for sure match to the childs that in need.

These procedures could help in the death rate of very young children and help many people of having a short lived life and suffering. Helping a child before it even has to go through something so terriable such as Tay-Sachs disease when they normally die at painful death by the age of 5.

But people are not only wanting to use genetic engineering for medical reasons, they want to use them for other reasons. Such as the sex of their baby. they may want to have aboy because they want to leave something to them such as a family business. They may want a girl because they have all boys.

Custom Essays on Genetic engineering

Another reason they will also have this procedure, is so that they can choose the physical apperance of the child. They can then choose the color of the childs hair, eye color. Also they can help with the childs other physical attractions such as clear skin, not obese, muscular, and very athletic.

Ethically the causes problems among many americans they see this as playing god. And messing with things that shouldnt be tampered with.

Conclusion this causes much controversy among americans with the changing of the way god gives lifes.

Bibliography

(1)The Columbia Encyclopedia. Sixth edition- 001

() NEWSWEEK November , 18, By Sharon Begley

NCRonline Designer Babies, anyone? by Pamela Schaffer www.natchath.com/NCR_Online/10/10j.htm

ReasonOnline - March 6,00 Hooray for Designer Babies! By Ronald Baily http//reason.com/rb/rb0060.shtml

The Age ~ April ,00 Designer Babies? Dont leave it to the bureaucrats to decide www.theage.com.au/cfi-bin/common/printArticle.pl?path=/articles/00/04//10144

BBC News- Febuary ,00 Ethic fears raised over designer baby www.news.bbc.co.uk/1/hi/health/18717.stm

The Washington Monthly Online- March 000 Designer babies By Shannon Brownlee www.washingtonmonthly.com/features/001/00.brownlee.html

The Technology Review- Febuary 00 choosing our childs genetic futureBy Erika Jonietz www.technologyreview.com/articles/impact00.asp?p=

Time magazine- January 11,1 Designer Babies, parents can now pick kids sex and screen for genetic illeness. will someday they select for brains and beauty too? By Michael D. Lemonick

EBSCO host

Christian Science Monitor date- 8-1-1 vol. 1 Issue 185,p10 Looking Beyond Gene Maps

San Diego Union- Tribune date- 6-1-0 San Diego- Based medical device company genetronics sells top money-making unit

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Should Congress Have Enacted George W. Bushs Tax-Cut?

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Should The Congress of the United States have enacted what is now called the Economic Growth and Tax Relief Reconciliation Act of 001 (EGTRRA). This is an endless debate of facts, figures and various economic models. One on side, the so called "supply-siders", and proponents of Reganomics argue that tax-cuts, even when largely benefited by only the top wealthiest in the nation, benefit all in the economy through what has been called the trickle down theory. In contrast there are some economists that think there is little to no benefit of a tax-cut. Also there are citizens who think that a tax-cut should benefit the lower class more so as not to widen the income gap any further, supported indirectly by economist who think that taxes affect demand, also known as Keynesian theory.

"The basic belief of supply-side economics is that all aspects of economic behavior-such as labor supply, saving, and investment-respond to economic incentives and, in particular, to incentives in the tax code"[1]. While other economist site Ricardian equivalence to support their argument that tax cuts offer no benefit. "The empirical evidence on Ricardian equivalence is mixed"[1].

There is little argument that there should be some sort of tax relief in the current state of the economy.

"Most Americans support Bushs tax-cut proposals. A USA Today/CNN Gallup poll yesterday showed the number rising to 67 percent, from 60 the week before. Yet polls also show a desire for more tax-cut benefits to go to lower-income taxpayers." []Cheap custom writing service can write essays on Should Congress Have Enacted George W. Bushs Tax-Cut?

The economy is currently in a recession and the government is running a surplus. The biggest argument is the fairness of an across the board tax-cut. This tax-cut is seen by many Americans to unfairly benefit the wealthiest in the nation.

This paper shall make no attempt to claim that one economic theory is superior to another; such a task is too great for my limited knowledge. However this paper will present arguments from both sides of the ring with supporting empirical evidence and conclude with whether or not the congress should have passed the EGTRRA. The intent of this paper is to attempt to discover what is right, without partisanship and personal biases invading the topic.

When President Bush took office the economy was stalling due to the large technology boom of the 10s. The further reduction in the state of our economy was due in large part to bad momentary policy on behalf of the Federal Reserve chairman Allan Greenspan1. After September 11 001 the economy was further dragged down by fear and uncertainty about the future, as a note this should have been a temporary shock to the economy but with the "war on terrorism" and fears of bio-terrorism initiated by the anthrax attacks the economy never returned to steady state. The Federal Reserve around this time began an aggressive prime rate reduction schedule. To make matters worse it seemed that the Federal Reserves policy was always too little too late. Just when the economy could not seem to get worse, an explosive series of corporate frauds and scandals were uncovered.

The Federal Reserve has limited firepower when it comes to managing the demand of the economy. It would be highly undesirable to drive the interest rate to zero as happened in the Japanese economy, the worlds second largest, which has been experiencing deflation for some time now. Deflation is a serious concern to an economy, which causes people to hold out on purchasing items in hope of a lower price a later date [1]. Indeed the economy was in need of an economic stimulus, and the Federal Reserve couldnt do it alone.

One of the biggest factors affecting the economy was consumer confidence. Basically the larger the confidence index the more likely consumers are to spend, as they anticipate future economic prosperity. At that time this number was at very low point suggesting that consumers would not spend the money they received from the tax-cut. The nations wealthiest on the other hand would invest the money they stand to gain over the next several years. The wiser investors are not as short sighted as the common person. They understand the business cycle and can afford to take more "risky" investments in the hopes of future economic improvements. Professor of economics at Florida University James D. Gwartney states that

The CBO wrote The data show considerable evidence of a very significant revenue response among taxpayers at the highest income levels.[]

These investments today are necessary for economic soundness in the future. If we focus our attention to income tax then in fact the wealthiest do bear the biggest burden.

[Lawrence Lindsey of Harvard University] found that after the tax rates were lowered, the wages and salaries of high-income taxpayers were approximately 0 percent larger than projected. Similarly, after the rate cuts capital gains were approximately 100 percent higher than projected, and high-income taxpayers business income was a whopping 00 percent higher than expected. Lindsey concluded that the main supply-side effects resulted from (a) people paying themselves more in the form of money income rather than fringe benefits and amenities, (b) increases in business activity, and (c) a reduction in tax shelter activities[]

Also when federal revenues are measured on a constant-dollar (or inflation-adjusted) basis, the rapid rise in taxes during the 10s becomes evident. Taxes peaked in 000 at $7,668 per-capita, which was up percent since 10. This is the largest run-up in federal taxes since the 4 percent increase of the 150s [5]. Furthermore, we need to look at federal income tax as a percent of GDP. In 000 this was the highest ever, which began slowly building up during the technological boom of the nineties. Now that the economy is stalling it is a time to return to some deficit spending and reduction of income tax to promote economic growth. See figure 1 and figure below which shows the income taxes and revenues since the twenties and clearly shows the steady increase over the nineties.

Figure 1 source CATO Institute www.cato.org

Figure source CATO Institute www.cato.org

Due to the nature of this tax-cut and its similarity to the Regan economic plan, much of the opposing argument is based on facts about the Regan administrations policy and the economy during that time and there after.

This kind of across-the-board tax-cut is unfairly advantageous to the rich. It will further separate the rich and the poor. "The bills benefits for the wealthy - averaging $44, a year for the top 1 percent - are proportionately a bit more than their share of the tax burden, according to the Center on Budget and Policy Priorities (CBPP), a Washington think tank" []. Under the Regan administration the top 5 percent increased their share of national income from 16.5 to 18. percent and the poorest one fifth decreased from 4. to .8 percent [6].

Just look at the Census Bureaus income distribution figures

•The latest data, for 18, show that the top 5 percent of households ranked by income received 1.4 percent of aggregate income -- an increase of .8 percent over the 18.6 percent share this group received in 1.

•By contrast, over the same period of time during the Reagan Administration, 180 to 186, the top 5 percent of households saw their share of aggregate income rise only 1.7 percent.

Thus the rich have gotten richer faster under Clinton than they did under Reagan. Yet Reagan was accused of encouraging greed, while Clinton has gotten a pass. [Bruce Bartlett, senior fellow, National Center for Policy Analysis, July 5, 000]

Moreover during the Regan administration by 18 there were 5. million more Americans whose salaries exceeded $50,000 a year than there were in 181 (adjusting for inflation). Similarly, there were .5 million more Americans earning more than $75,000 a year, an 8 percent increase. And the number of Americans earning less than $10,000 a year fell by .4 million workers… Incredibly, a poor household in 180 was more likely to have moved all the way up to the richest income quintile by 10 (15 percent) than to still be in the poorest quintile (14 percent) [6]. Please note that the numbers and calculations are based on Bureau of the Census, U.S. Statistical Abstract, 16, p. 478, Table 740

A capitalist economy cannot always try to redistribute the income of the people. In the limit this concept approaches socialism which discourages hard work. Such a policy would drag down the economy as a whole. The across-the-board tax-cut still leaves a progressive tax system in place. It only acts to reduce the current over taxed situation, in an attempt to re-ignite the economy at a time when it is most needed. In fact most economists believe that deficit spending while in a recession, used as a tool to expedite recovery of the economy is indeed beneficial [4].

Works Cited

[1] Abel, Andrew B., Bernanke, Ben S. Macroeconomics nd edition ( New YorkAddison Wesley 15)

[] Francis, David R "Bush Tax Cuts Widen US Income Gap" http//www.commondreams.org/headlines01/05-0.htm

[] Gwartney, James D "Supply-Side Economics" The Library of Economics and Liberty http//www.econlib.org/library/Enc/SupplySideEconomics.html#biography

[4] Wessels, Walter J. Economics third edition (New York Barrons 000)

[5] CATO Institute www.cato.org

[6] Niskanen, William A. and Moore, Stephen "Supply Tax Cuts and the Truth About the Regan Economic Record" 16 www.cato.org/pubs/pas/pa-61.html

[7] Bartlett, Bruce "Liberals Will Blame George W. Bush" National Center for Policy Analysis, July 5, 000 http//www.ncpa.org/pd/economy/pd070500b.html

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Hehehe

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on hehehe. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality hehehe paper right on time.

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tensile modulus increases.

(e)A drawn semicrystalline polymer that is annealed experiences a decrease in tensile modulus as a result of a reduction in chain-induced crystallinity, and a reduction in interchain bonding forces.

15.17 For each of four pairs of polymers, we are to do the following 1) determine whether or not it is possible to decide which has the higher tensile modulus; ) if it is possible, then note which has the higher tensile modulus and then state the reasons for this choice; and ) if it is not possible to decide, then state why.

(a) No, it is not possible. Both syndiotactic and isotactic polystyrene have a tendency to crystallize, and, therefore, we assume that they have approximately the same crystallinity. Furthermore, since tensile modulus is virtually independent of molecular weight, we would expect both materials to have approximately the same modulus.

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(b) Yes, it is possible. The linear and isotactic polyvinyl chloride will display a greater tensile modulus. Linear polymers are more likely to crystallize than branched ones. In addition, polymers having isotactic structures normally have higher degrees of crystallinity than those having atactic structures. Increasing a polymers crystallinity leads to an increase in its tensile modulus. In addition, tensile modulus is independent of molecular weight--the atactic/branched material has the higher molecular weight.tensile modulus increases.

(e)A drawn semicrystalline polymer that is annealed experiences a decrease in tensile modulus as a result of a reduction in chain-induced crystallinity, and a reduction in interchain bonding forces.

15.17 For each of four pairs of polymers, we are to do the following 1) determine whether or not it is possible to decide which has the higher tensile modulus; ) if it is possible, then note which has the higher tensile modulus and then state the reasons for this choice; and ) if it is not possible to decide, then state why.

(a) No, it is not possible. Both syndiotactic and isotactic polystyrene have a tendency to crystallize, and, therefore, we assume that they have approximately the same crystallinity. Furthermore, since tensile modulus is virtually independent of molecular weight, we would expect both materials to have approximately the same modulus.

(b) Yes, it is possible. The linear and isotactic polyvinyl chloride will display a greater tensile modulus. Linear polymers are more likely to crystallize than branched ones. In addition, polymers having isotactic structures normally have higher degrees of crystallinity than those having atactic structures. Increasing a polymers crystallinity leads to an increase in its tensile modulus. In addition, tensile modulus is independent of molecular weight--the atactic/branched material has the higher molecular weight.

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The Kingdom of Sweden

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The Kingdom of Sweden is, without a doubt, one of the most attractive places in the world. In the north there are mountains and many lakes. To the south and east are central lowlands and south of them are fertile areas of forests, valleys, and plains. Along Swedens rocky coast, chopped up by bays and inlets, are many islands, the largest of which are Gotland and Öland. Because of their position on the globe, the people of northern Sweden experience long days in the summer and long nights in the winter. With these many different geographical settings comes many unique and amazing cultures from all over Sweden.

Sweden, which occupies the eastern part of the Scandinavian peninsula, is the fourth-largest country in Europe. It borders Norway and Finland, both having a great deal of interaction with Sweden throughout history. The great majority of the nations population speaks Swedish and is descended from Scandinavian tribes. Most Swedes belong to the Evangelical Lutheran Church.

The Swedish government is that of a constitutional monarchy. It allows very little power to the monarch, and actually involves the state and local governments with many of its national issues. The Swedish government plays a major role in education and the welfare of its people. It is a highly industrialized country and has one the highest living standards in the world. Sweden is one of the few larger nations that managed to maintain a position of neutrality in both world wars.

The educational and cultural level in Sweden is high, and the school system is outstanding. It has a literacy rate of % (Sweden Infoplease.com Encyclopedia). "The Swedish government, in many cases, takes care of its people so well that it will pay for the majority of its youth to achieve a college education." Swedens social welfare is somewhat excessive to the point that it provides maternity benefits as well as allowances for all children. "It is not unusual to see a teenager cleaning the parks or helping in the community. It is just what they do over there, son." (Hult)

Sweden is one of the worlds leading producers of iron ore. "The reason that Hitler did not bother Sweden in World War II is that the Swedes were prepared to destroy their mines if Hitler intruded." This statement expresses just how strong the production of ore is in Sweden. Sweden is also known for its decorative folk arts, fine glassware, and high-quality steel cutlery and blades. The countrys beautiful scenery along with exciting towns and cities attract a large number of tourists, which are very important to Swedish economy. (Hult)

It is likely that Sweden has its greatest impact upon the world through the export of its culture. The functionalist movement, which occurred in the 10s, is the cause of the immaculately clean and sophisticated designs portrayed by Swedish culture. Because Sweden is relatively isolated from continental Europe, the people have developed their own rich and distinctive character. The Swedes have made several contributions to the fields of literature and film. A more notable work of the Swedish people would be Astrid Lindgrens famous character, Pippi Longstocking.

Unique to Sweden is the worlds most highly valued award, the Nobel Prize. Established by Alfred Nobel, the Swedish inventor of dynamite, the prize is awarded each year in five different categories Chemistry, Physics, Medicine or Physiology, Literature, and Peace. In 168, the Swedish National Treasury established a prize for economic science, dedicated to the memory of Alfred Nobel, and it is awarded each year with the other prizes.

Swedish culture, as previously mentioned, is unique because of the nation being somewhat isolated from other major countries of Europe. Over time the Swedes have developed many traditions, at least one for each season. Most of these traditions involve some relation to the fact that Swedish summers offer fewer nighttime hours and the winters offer fewer daylight hours.

In the wintertime, the Swedish people celebrate a holiday known as "Lucia". On the morning of December 1th, well before dawn, a young girl will awaken and dress herself in white. Wearing a crown of lighted candles, she will sing about the darkness of winter and the light about to return. The girl is generally the oldest daughter of the house and, after awakening her family with this song, serves them coffee and saffron-flavored rolls. For that entire day, she is referred to as Lucia. This happens in thousands of homes throughout Sweden. Later that same day, the ceremony will be repeated at offices and other workplaces, with young women serving as the ceremonial Lucia for the remainder of the day.

The Lucia holiday marks the beginning of the Christmas period, which the Swedes celebrate as well. It is at this time that the many feasts will be prepared, the most elaborate being served on Christmas Eve. The feasts commonly include herring and pickled beets, salmon, small meatballs, sausages, liver pate, and some other seasonal specialties such as browned cabbage and lutefish. Unlike the average American family, the Swedes will celebrate New Years Eve by splurging at a fine restaurant. After dinner, the restaurants empty out and the streets, bars, and clubs fill up as the people prepare to observe the well-prepared fireworks displays.

Sweden is also highly involved in winter sports such as snow skiing and snowboarding. It is one of the few places in the world that can actually anticipate their snowfall. They are so confident that they will guarantee snowfall, or otherwise offer refunds to travelers.

The spring is a highly spiritual, or highly superstitious, time for the Swedish natives. They once believed that the spring was a time when evil forces would spread mischief across the land, and today this myth is expressed in the tradition of the "Easter Witch". On the Thursday before Easter, young girls will paint their faces, put on scarves and long skirts, then roam from house to house collecting candy. On the hillsides, people light bonfires to scare off the evil spirits. The blasts of firecrackers can be heard as revelers simulate shooting witches from the sky. Also, the traditional Christian holiday of Easter is intertwined with these supernatural festivities. The Swedish symbol of Easter is a birch twig decorated with colored feathers.

Following Easter comes another tradition that was conjured by ancient belief. On April 0, Walpurgis Night, crowds of Swedish men and women gather on hilltops around roaring bonfires. Many wear white caps with lyre emblems, symbolizing present and former students. As the fires blaze they sing songs applauding springs arrival. Originally, the fires were meant to scare off witches, but today they remind distant watchers of warmer months that are soon to come. On the evening of April 0, there is a traditional meal served called gravlax. Gravlax is simply fresh salmon marinated in salt, sugar, and fresh dill.

Summer days are long and warm in Sweden. In the northern parts, the sky darkens only to twilight, but quickly lightens again. During this time of warmth, the Swedes have a Midsummer party. Midsummer celebrations occur on the Friday through Sunday closest to June 4, the official Midsummers Day. As this weekend approaches, thousands of Swedes head for the country, where they arrive at an open field. There, they raise a "Midsummer pole," or maypole, which is decorated with leaves, flowers, and flags. They sing and dance around the pole. The rest of the evening consists of traditional games, foods, beverages, and a swim.

Another Swedish summer tradition is called a crayfish party. To residents of the lowcountry, the terms crawfish, crawdad, and crawdiddy might be more familiar. All of these refer to the same savory animal. As the name implies, the crayfish party consists of devouring dozens of crayfish. The interesting fact about modern crayfish parties is that most of the crayfish must be imported to Sweden because of a disease recently annihilating virtually all of Swedens rare crayfish.

Towards the end of August, the Swedish sky begins to darken again. Because of the lack of light, the eels in the water can hardly see the fishing nets. Therefore, a great number of eels are caught. Of course, Sweden marks this wonderful event with an eel party. Similar in spirit to the crayfish parties, eel parties feature eel as the main delicacy, and it is served in every form smoked, grilled, stuffed, and more. Restaurants will typically host contests to see who can lift the most live eels out of a barrel, then crown the winner the "eel king".

Swedens last major fall tradition is the eating of goose in the southernmost province of Skane on November 10th, known as St. Martins Day. This is the time when the geese the fattest. The meal, which is in honor of the saint, is accompanied by their sweet and sour "black soup" as well as an impressive meringue tower called a spettkaka. This is a cake make of egg yolks and sugar. Yummm.

Sweden, all in all, is an amazing place with unique people and a wide variety in cultures. "The single greatest thing about Sweden would probably be their love for all other countries." I feel that many countries could learn a few things from the general ethics of Swedish society. They love other people, they love their country, and they love themselves. I think I just might have to move. (Hult)

Bibliography

Hult, Mr. Donald H., Thomas Heyward Academy History teacher, former

resident of Sweden

Sweden - InfoPlease.com Almanac

http//www.infoplease.com/ipa/A0108008.html

Sweden - InfoPlease.com Encyclopedia

http//www.infoplease.com/ce6/world/A08474.html

Sweden A Great Country for Design and Architecture

http//www.swetourism.se/7intfa/design000.htm

Sweden Information Smorgasbord, The

http//www.sverigeturism.se/smorgasbord/index.html

Please note that this sample paper on The Kingdom of Sweden is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Kingdom of Sweden, we are here to assist you. Your cheap custom college paper on The Kingdom of Sweden will be written from scratch, so you do not have to worry about its originality.

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Workplace stress

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Workplace Stress and Technology

It may be enhancing our productivity, but current technology may also be the cause of increased stress in the workplace. The pressure of mastering the Information Technology (IT) revolution fuels workplace stress. Everyone knows what stress is all about; we all suffer from some form of stress or another. It is a common feature in each of our lives. We are all exposed to daily pressures at home and at the workplace; bills, childcare, college expenses, transportation, co-workers, scheduling. Some people are even more productive and energetic when they are under stress. But, the majority of the workers in todays world are suffering from stress caused by the increased move of Information Technology through their organization. "Technology and Stress in the Workplace" by Michael C. Dennis, MBA, CBF, talks about how some of those new technologies that are supposedly helping us with our work are actually hurting us in the long run. Another article entitled, "Neutralizing Workplace Stress The Physiology of Human Performance and Organizational Effectiveness", by Bruce A. Cryer, VP, talks about what we can do to cope with that new stress.

Anytime-anywhere overload and fear of not being able to master new technology are major stress causing agents in todays workforce. In his article, "Technology and Stress in the Workplace", Dennis states, "because technology in the workplace allows us to be more efficient, we often take on more duties and/or reduce headcount." (cmaccom.com) He goes on further to state that usually this will leave us "feeling overwhelmed". (cmaacom.com) The burden of responding to e-mail, voice mail, being constantly available to our staffs, using the internet, faxing, calling and answering calls, sending memos, etc., causes us to accumulate more stress. Although technology advancements will now let us perform more functions at one time, there may not be enough hours in the day for us to complete all of these functions. This leads us to take work home, therefore, disturbing the delicate work/life balance that we all put into place. This leads to that feeling of being overwhelmed. As a result, Dennis says that we begin to fall behind. We start to cope with the workplace stress by finishing tasks that seem urgent instead of the ones that are actually important. Dennis finishes his article with an alarming statistic. He states that the antidepressant Prozac is now one of the most commonly prescribed drugs for office workers.

As disturbing as this news of workplace stress caused by technology may be to us, there is hope yet. Bruce A. Cryer, in his article, "Neutralizing Workplace Stress", says that we can work to get away from feeling stressed by this new technology. The first thing that he suggests is to actually stop ourselves long enough to slow and quiet down and ask ourselves two important questions. First, "What is really important?" and second, "What would be the most energy-efficient way to handle of this?" (heartmath.com) The answers to these questions will help us "cut through the complexity" and deal with the situation at hand. (heartmath.com) Then he suggests taking time to "recharge ones batteries" and find a flow with our work that is fundamental to maintaining psychological solidity and balance between our mental and emotional states. Stress can be reduced utilizing these methods. Cryers studies tracked six frequent symptoms of workplace stress and noticed an average of 6% reduction in the stress symptoms in those that utilized the above recommendations.

Stress has a high cost human and financial and it is one of the main causes of sick leave. A number of studies highlight the fact that the costs of stress to society are increasing continuously. High levels of stress have detrimental effects on workers health and may lead to a variety of disorders and illness.Also, the inability to cope with working and social conditions can lead to less success at work and even unemployment. It can also result in depression or death. For an organization, the cost of stress can be seen in absenteeism, higher medical costs and employee turnover. These reasons should be good reasons for these organizations to act and take effective steps to improve the stressful situations caused by the flow of Information Technology.

Works Cited

Cryer, Bruce. "Neutralizing Workplace Stress The Physiology of Human Performance and

Organizational Effectiveness." HeartMath 1 Jun 16. 15 Oct 00

httpwww.heartmath.com/Library/Articles/neutralize.html

Dennis, Michael. "Technology and Stress in the Workplace." CMA Business Credit Services 15

Oct 00. 15 Oct 00 http//www.cmaccom.com/article

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Under and Over Green Fields

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Under and Over Green Fields -by Bergen Frankin

green fields, blue skies

silent fields, blue skies all the birds have died

rotten feathers, broken bones, never to return to a nest called home

green fields full of sound

death snores with his icy crown

no robins, no sparrows, no blue jays, no larks, all are lost in the dark

springy to the poke, oily to the stroke, exposed flesh below rotten feathers

cold eggs and dead flesh taint faint wild flowers.

old eggs and old flesh cover with pestilence and death

featherless sun bleached bones, never to return to a nest called home

what is a bird with rotten wings,

does it fly under the eath as once the sky

under green fields and blue skies

Ode to the Puppet Master- by Bergen Frankin

the twist of fate and time combine

puppet masters controlling with strings of twine

while we dance for the pleasure of the divine

we tap our feet in times of war

wearing smiles like doors; corners pulled by string

the eyes lack twine yet they remain closed

a land of fantasy rather then choice

they have the hands, they have the feet, yet it is the minds they seek

an awakened puppet is incalculable and rarely meek

by crushing the mind they crush the will and strings of twine become steel

-------------------

Under and Over Green Fields -by Bergen Frankin

green fields, blue skies

silent fields, blue skies all the birds have died

rotten feathers, broken bones, never to return to a nest called home

green fields full of sound

death snores with his icy crown

no robins, no sparrows, no blue jays, no larks, all are lost in the dark

springy to the poke, oily to the stroke, exposed flesh below rotten feathers

cold eggs and dead flesh taint faint wild flowers.

old eggs and old flesh cover with pestilence and death

featherless sun bleached bones, never to return to a nest called home

what is a bird with rotten wings,

does it fly under the eath as once the sky

under green fields and blue skies

Ode to the Puppet Master- by Bergen Frankin

the twist of fate and time combine

puppet masters controlling with strings of twine

while we dance for the pleasure of the divine

we tap our feet in times of war

wearing smiles like doors; corners pulled by string

the eyes lack twine yet they remain closed

a land of fantasy rather then choice

they have the hands, they have the feet, yet it is the minds they seek

an awakened puppet is incalculable and rarely meek

by crushing the mind they crush the will and strings of twine become steel

what is a bird with rotten wings,

does it fly under the eath as once the sky

under green fields and blue skies

Please note that this sample paper on Under and Over Green Fields is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Under and Over Green Fields, we are here to assist you. Your cheap custom college paper on Under and Over Green Fields will be written from scratch, so you do not have to worry about its originality.

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Singapore airlines : swot analysis

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1. MARKET OF AIR TRANSPORT

1.1. Market characteristics

The air transport sector is characterised by a strong but cyclic growth and an uncertain profitability.

During the 1st half of the century, the civil aviation sector developed its activities until acquiring a world dimension and generating a high added value.

It became the 1st public transport mean of travellers and goods of great value for the international and intercontinental connections. It is a very sensitive sector to the economic situation because this sector is strongly dependant on the business cycles and political events.

At all events, the economic development determinate its growth an GDP increase involves a more important proportional traffic increase, and contrary, the demand is very sensitive to the recessions.

The income - elasticity of the demand for air transport being high, fluctuations of the economy have stronger effects on this activity. For example, after the crisis of 1, during which the world recession and the Gulf War caused cause a demand decrease, the sector knew a sustained high growth, as well on a world level as European.

It is difficult to envisage the evolution of air transport. According to last market researchs carried out by the principal manufacturers of planes, the world demand on this sector should continue to increase strongly during the 0 next years at intervals around 5 % per annum.

Moreover, it will be advisable to adjust these forecasts by envisage some events as "September 11". Indeed, the customers, frightened by the terrorist leagues and their attacks, abruptly slowed down their frequentations on the international flights.

Data concerning the largest airline companies in Asia-Oceania

ASIA- OCEANIACUSTOMERS

(millions $)PPK

(millions $)TURNOVER

(Millions $)EMPLOYEESPLANES

1, 08

41 10

46 87

15 60

1 051

Conclusion The air transport market is a sector with strong added value. However, it is advisable to note that certain external events influence it, without any fast possible reaction of the airline companies (Economy, Policies).

This market shows an interesting and regular growth, however regularly stopped by the world events (Gulf War, Terrorist acts of September 11).

1.Main issue

Singapore Airlines is the leader in term of service in the air transport sector. However, the group is announced a fall about its financial results. Of course, this period is the consequence of the various events of September 11, as well as the emergence of an increased and more fierce competition in the sector.

The objective of Singapore Airlines is to improve its service offer as well as the development of a new communication campaign.

How the group Singapore Airlines succeeded in fighting competition and not stay on its positions of leader?

1.SINGAPORE AIRLINES STRATEGIC MANAGEMENT

.1CONSUMERS

.1.1 Different kind of consumers

We will join 4 kind of consumers in categories

៽Professionals

ProfessionalsVery Important Professionals

Asian people Foreign peopleAsian peopleForeign people

៽Private individuals

Private individuals wealthy Private individuals

Asian people Foreign peopleAsian peopleForeign people

. Customers origin

-75 % are foreign, which represents 6 million seats(Either the highest CA)

-5 % come from the island, or 1 million seats sold.

.1. tendencies of the consumer

Condittions Class choisie(s) Reasons Night flight 1st class - Comfort higher Need for safety thus more demanding request Night flight 1st class - higher Comfort - Need for safety Length mail 1st class - Class raffles - Equipment adapted for a pleasant flight Flight of day - economic Class - gravitational Price

Kind of flight

Range

Reasons

Night flight

-1st class

-higher Comfort

-Need for safety and looking for services

Long flight

-1st class

-Middle class

-Equipment adapted for a pleasant flight

-

Daytime flight

-Economic class

-Attractive price

1.1.4Brakes for consumers

Being given the current economic situation in air transport business, it seems essential to develop the brakes for customers.

The airline companies dont control the customers demand as in any other sector. Indeed, this market is dependant with the economic and governmental economic situation.

Singapore Airlines is supporting the effects of all the attacks which have occurred in the United States on "11 September" and after. The passengers are frightened by potential terrorist offensives and the number of reservations have fallen.

A marketing campaign about safety could not modify the request. So, the company is dependent on the evolution of international political context

Conclusion after analysing this part, we will be able to note that the profile of the consumer is

-A professional (normal or high importance)

-With a foreign nationality

-Which chooses the first class business for a daytime flight and long flight

- Which are very sensitive concerning safety

.Segmentation

CriteriaHigh tech people Comfort peopleEconomic peopleExigent peopleAccustomed people

Passenger origin

-International

- International

-Local

- International

-Asia

-Foreign people

(Professional flight)

Kind of flight

- Long flight

-Long flight

- short flight

- Long flight

-Short flight

- Long flight

Nature of flight-Professional-Professional

-Private individuals

- Private individuals

- Private individuals

- Private individuals

-Professional

Looking for

- Modern Installation

-Communication tools (Internet, fax….)

-Minimum wait

maximum Comfort

-shower

- oriental seats

-Customised service

-Quality of food

-Minimum wait

- attractive price

-Comfort

-High technology

-Customised service

-Reliability of the company

-punctuality

-Comfort

-fidelity program

Typical sign

-Wealthy customers

This kind of customers can pay for expensive service.

-No possible fidelity.

This kind of customers only looking for the cheaper price.

- Very exigent customers.

-Medium fidelity level

-A good buying potential

-Regularly flight

5.- The Price

Singapore Airlines prices are function of

-the class chosen

-the period

-the destination

Some examples of tariff

CompaniesKorean

AirlinesMalaysia

AirlinesCathay

PacificAir

New ZealandSingapore

Airlines

Sideboard

Auckland

Auckland

Auckland

Auckland

Auckland

Price

We notice that among the different proposed companies concern a flying with the same destination (Auckland), Singapore Airlines is one of the tariff the most expensive (the second one after Air New Zealand). And, we remark that there is a difference between SIA and the lowest price company which correspond to nearly 00 euros.

However, it seems that SIA has a "skimmed policy". Indeed, high prices made reference at a good-quality product in consumers spirit. So, we can say that its policy in term of price corresponds perfectly to its target.

5.- The Promotion

- partnership with American Express for the launch of Singapore Airlines Krisflyer Credit Card.

- % of net returns of the company are consecrate to advertising and promotion.

- promotional offers are managed at a local level (knowledge of local habits and needs).

- "Singapore Girl" is a key element of the advertising strategy for the company (image of the company associated to sensuality and exotic charm).

- campaigns axed on the technological aspects of planes.

Conclusion a deep study near foreign professional customers ("heart of the target") proves that the sensual connotation was estimated whereas local people preferred the technological aspect of advertising campaigns synonyms of modernity and reliability.

5.4- the Distribution

- travel bureau (exclusive system of distribution until 17)

- "Abacus" is its own system of reservation by Internet, exploited now by a lot of companies.

- Possibility of packages flights + cars hiring + hotel.

- Web site of the company (www.singaporeair.com)

Conclusion the company has a huge distribution system which corresponds perfectly to Airlines Industry.

6- Recommendations

- target in a best way its "key customers". Which consumers are the most profitable?

To our mind, the company has to adapt its promotion with the foreign professionals which represent a high percentage of sales revenues. In that way, SIA may axed its international means of communication more on exotic charm and air hostess than reliability.

For this, the company must use different types of communication supports such as international newspapers, TV advertising campaigns. Besides, SIA has to improve its international web sites in terms of quality and ease to use.

- Innovation. The company has to follow its investment policy in technological field in order to propose high-technology products in planes such as Internet access or telecommunication equipments.

- Customers satisfaction. The company has to pursuit its efforts in term of customers satisfaction in conducting more studies to be able to measure the level of satisfaction of consumers. The aim of SIA is to improve this level in examining the problems and in finding solutions faced to these problems. For example, the company should impose training programs about new technologies for the staff. Moreover, interventions of ground workforce must be less numerous and more efficient in term of timetable and places attribution. The travel in fact has to be agreeable from the reservation to the arrival.

Finally, knowing that the "heart of the target" is represented by professionals, it seems interesting to communicate on timetable respect and to put in place a repay-system if the timing is not respected.

Please note that this sample paper on Singapore airlines : swot analysis is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Singapore airlines : swot analysis, we are here to assist you. Your cheap custom college paper on Singapore airlines : swot analysis will be written from scratch, so you do not have to worry about its originality.

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Alcohol Awareness

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Tricares Magazine of Healthy Living

Alcohol Awareness & Youth

Pg -

This article was about alcohol awareness of our youth. It was giving information on how young the children are when they start to drink and how they get addicted. This article was also giving information on how parents can tell if their child is drinking alcohol. Custom Essays on Alcohol Awareness

For example abrupt changes in mood or attitude, losing interest in school, sports, or other activities that used to be important, heightened secrecy about actions or possessions or associating with a new group of friends whom your child refuses to discuss. All of these are symptoms of children drinking alcohol. Parents should know that first use of alcohol typically begins around age 1, 80% of high school seniors have used alcohol and approximately / of teenagers who drink report that they can buy their own alcoholic beverages.

In my opinion parents, schools and youth should take more action in fighting against alcohol especially in youth. We dont need to be a example of alcohol addicts. We can think for ourselves and should have the courage to say no and stick by that.

In conclusion this information is really helpful to youth and parents to see where our future stands. Children are our future and if they are all drunks we have no future and all of the work that was put forth would be in vain.

Tricares Magazine of Healthy Living

Alcohol Awareness & Youth

Pg -

This article was about alcohol awareness of our youth. It was giving information on how young the children are when they start to drink and how they get addicted. This article was also giving information on how parents can tell if their child is drinking alcohol.

For example abrupt changes in mood or attitude, losing interest in school, sports, or other activities that used to be important, heightened secrecy about actions or possessions or associating with a new group of friends whom your child refuses to discuss. All of these are symptoms of children drinking alcohol. Parents should know that first use of alcohol typically begins around age 1, 80% of high school seniors have used alcohol and approximately / of teenagers who drink report that they can buy their own alcoholic beverages.

In my opinion parents, schools and youth should take more action in fighting against alcohol especially in youth. We dont need to be a example of alcohol addicts. We can think for ourselves and should have the courage to say no and stick by that.

In conclusion this information is really helpful to youth and parents to see where our future stands. Children are our future and if they are all drunks we have no future and all of the work that was put forth would be in vain.

Please note that this sample paper on Alcohol Awareness is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Alcohol Awareness, we are here to assist you. Your persuasive essay on Alcohol Awareness will be written from scratch, so you do not have to worry about its originality.

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A neice of my own

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A Niece of my own

I must have been about 10 or 11 years old when my mother got the news she was going to be a FIRST TIME GRANDMOTHER. My brother, Robert and his girlfriend, Kristen, had just found out they were expecting a baby. Big Deal, I thought. What was all the commotion about, just a baby, all they do is whine, and cry, need to be fed, need to be changed, and constantly looked after. My mother went through all the normal grandmother stages, going absolutely crazy buying everything in sight that had to do with babies. My father however, took a little bit longer to kick into the whole "grandpa groove", but as soon as it kicked in my father took my (then 15 yr. old) sister, Marlena to J.C. Pennys , handed her his credit card, and said "Here you go, whatever you think the baby needs, you buy it". Needless to say Kayla was completely spoiled, as any first grandchild would be. I just sat back in amazement and thought, "All this "hubbub" over a baby?"

Well the months passed and my brother and his girlfriend ended up moving in with my mom, my step dad and me. I couldnt believe how big Kristen had gotten. I didnt know babies got that big. As she got further and further along in her pregnancy, I kind of stayed away. I didnt want anything to do with that whole baby mess.

Well the day came when little Miss Kayla Lee DiGregorio was born. I wasnt there. None of our family was, but, of course my brother got it all on tape for us. When I got home from school my mom sat me down to watch my nieces birth. At this young age only one word sprung into my mind……..ADOPTION!!!!! I cant honestly say watching that tape of the birth mortified me to no end, all of the screaming and everything else that comes along with child birth was too much for me.

The day then came when Kristen came home from the hospital with Kayla. From the moment I saw her I was entranced. She was the most beautiful thing I had ever seen. So tiny and innocent, helpless even, being held in her mothers arms. It was an instant fascination for me. From that moment on I wanted to be a part of EVERYTHING that had to do with Kayla, feeding, changing, rocking to sleep and especially PLAY TIME!!!! Oh I loved to play with her. The way she looked at everything, seeing it for the first time, it utterly amazed me! And I would sit there and wonder if I did the same thing and my mom would assure me that, yes I did. I tried to remember, or even imagine what it would be like to look at everything and see it for the first time. Although I could not remember, I could imagine. I found myself a little bit jealous of Kayla for being able to do this.

I remember the day I came home and my brother, Kristen and Kayla were gone. I was so sad. I had lost my new "toy" basically. I know that is a bad way of classifying a baby, but that is how she became to me, my favorite past time. My brother and Kristen had found their own little apartment about 15 miles from where my moms house, and so I saw her less and less. Time went past, my brother and Kristen broke up and went their separate ways but they kept touch for Kaylas sake and for visitation. My brother had gotten married and Kristen had found a boyfriend. The next time I got to see Kayla was on her 1st birthday. She had grown so much and had that dark brown hair and those dark brown eyes just like my brother. She was his pride and joy, a true daddys girl from the start. Kayla was his world, utterly and completely.

The last time I saw Kayla was at her 1st birthday party. After that things got pretty bad with my brother and Kristen. Kristen wouldnt let my brother see Kayla. This effected our whole family. She was the first grandbaby after all. It would be more years before my brother would see his daughter, and even then she had no idea who he was. When I was younger I didnt know the complete impact this had on my family, most of all my brother. He tried to be strong for everyone, but how can one be strong with their heart soul, their entire world is gone?

Kayla turned 1 this past May.

This matter, though it might not seem like it could have taught me anything, has taught me a great deal. Family is the most important thing. And the bond between parents and children is eternal, and can never be broken. I am hoping that this "story" has a happy ending. I would love nothing more than to see my niece again. Now that I am older I know what an impact one small childs birth had on my life. It made me see things in a totally different way. And I didnt realize that Kayla was the reason for that change until I wrote this essay. So in a way, she is still teaching me and making me realize things. Such a big thing for such a little girl to do.

Please note that this sample paper on a neice of my own is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on a neice of my own, we are here to assist you. Your cheap custom college paper on a neice of my own will be written from scratch, so you do not have to worry about its originality.

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Hispanics and direct marketing advertising

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The article "Hispanics and direct marketing advertising" investigates the general Hispanic consumer behavior in the United States. It provides a general study of purchase behaviors, attitudes and beliefs of Hispanic consumers toward direct marketing advertising. The use the term DMA (not for Direct Marketing Association, but for direct marketing advertising.) DMA to Hispanics has grown tremendously in past years and has been overlooked by many companies.

To better understand the attitudes and believes of Hispanics several studies have been used to identify such behaviors. Still many of these studies where not specified towards Hispanics, instead they were general studies that studied Hispanics as one of the subsets. Most of the studies that are review view the aspect of assimilation and how assimilation is one of the best ways to approach the Hispanic culture when marketing to them.

In the past marketers have perceived Hispanics as a low-income group with little education and lacking credit instruments. Throughout the 10 this perception has begun to change a great opportunity for marketers has been revealed. Due to the past believes there is little information about the Hispanics population attitude towards DMA. This makes it difficult for marketers to better understand successful ways of marketing to Hispanics.

Data Help with essay on Hispanics and direct marketing advertising

Data collection was a mayor part of this article and the authors of this article where very careful where they obtained their data. A lot of its information comes from Pollay and Mittals(1) studies whos data and information had four mayor factors

1.Advertising in general rather than specific medium oriented

.Had scalable, reliable and valid data

.The constructs are theory based and drawn from past literature in the area

4.Their study is easy to read and administered

Other studies that where taken in consideration in the article provided statistics that where culture oriented, in other words they where conducted in both English and Spanish. In the past general studies have been done only in English, which many times avoided the Spanish speaking public.

Even with Spanish and English material collecting data from Hispanics was not simple. This article states how difficult it was to collect samples for the project. Concerns about participating where accentuated because of the fears that immigration authorities, as well as fears that unethical businesses will use the information to exploit them could use personal information against them. A lot of the information was sent to the home of individuals through local Spanish newspapers and personal home encounters.

Culture

With the Hispanic culture there are many subgroups have to be taken into consideration. While each of the Hispanic subgroups in the US has its own distinctiveness, there are a number of commonalities which serve to unite the larger group. All the groups share a common colonial founding and experience with Spain, and all geographic areas of Latin America witnessed a subjugation, or virtual elimination, of a native population. The native presence remains strong in many, though not all, parts of Latin America, and this characteristic is most prominent in Mexico, most of Central America and the Andean chain. Many parts of Latin America also experienced the introduction of African slavery, although this phenomenon was most pronounced in the countries of the Caribbean basin. Similarly, all countries of Latin America developed an uneasy relationship with the United States reaching back centuries, and the friction between an essentially Mediterranean culture with an Anglo-Saxon one continues to this day. In the United States, few non-Hispanics make or are aware of significant distinctions among the different Hispanic groups, and it is not unusual for all groups to be seen as a unified, Hispanic category.

The universal connection throughout Latin America to a Spanish colonial experience is the key to the cultural commonalities among all the Hispanic subgroups. While the Spanish influence is stronger in some regions than in others, the unifying theme regionally whether linguistic or cultural remains the connection back to Spain. For example, local linguistic variations exist, but Latin Americans of all backgrounds can easily communicate with one another in basically the same language. Language is a very important hallmark of culture, and this common language does provide a sense of unity, a factor, by the way, that has been enhanced with the rise of modern communications. People throughout the Latin American region, and even Hispanics within the US, often watch the same television programs, listen to the same music and read the same authors.

It is important ot recognize that the Hispanic market dies not constitute a single homogeneous market. As Hispanics have been coming to the United States for more than a century from many different areas and cultures, the Hispanic market comprises of several subgroups. These groups can be identified in many ways

·Country of Origin

·Reasons for migrating (political, economical, family oriented)

·How well the group assimilates to U.S. Society

Assimilation and Acculturation

The article states that for companies to succeed in the Hispanic market it is necessary to understand its complexity, diversity, levels of assimilation and acculturation. Understanding the immigrant experience to better speak to recent immigrants in the early stages of assimilation. Understanding that immigrants are very different, but are striving to assimilate. Immigrants absorb media differently than assimilated Americans. The use of in-language media differs within their own households.

The article views the studies by Segal and Sosa (18), which stated that the key to identifying and understanding Hispanic subgroups might lie in the degree of acculturation. Acculturation is frequently defined as the culture exchange that is initiated by the conjunction of two or more autonomous cultural systems. It may be the consequences of direct cultural transmission, it may be derived from non-cultural causes, such as ecological or demographic modifications induced by an impinging culture, it may be delayed, as with internal adjustments following the acceptance of alien traits or patterns, or it may be a reactive adaptation of traditional modes of life.

This definition has been employed in many past studies of ethnic cultures in marketing and other disciplines, as well as in the development of three distinct acculturation paradigms - assimilation, affirmation, and overshooting.

Assimilation, perhaps the oldest of the three acculturation paradigms, is the focus of the melting pot literature in many studies. The assimilated group is expected to submerge the distinct cultural traits and exhibit or adopt the new (majority) cultures traits and values. Affirmation occurs when the ethnic group chooses to retain their original values and reject behaviors of the majority. This is sometimes termed the salad bowl theory, i.e. participation without assimilation. Finally, overshooting occurs when the behavior of the group becomes more extreme than that of the majority, thus overshooting the dominant values and behaviors in the society.

Critique and Conclusion

This article must have looked at over 40 articles that expressed some sort of data concerning Hispanics views on direct marketing. This made the article an interesting data collection source but at the same took away its individuality. Still the topic, which it covered is of monumental importance and will continue to grow as time goes by.

The 001 census gave Hispanics what the marketing community generally denies them recognition. Though Hispanics comprise 1 percent of the U.S. population of 84.8 million and are now the largest minority group, advertising spending on that market is just $1. billion compared with $17. billion on the general market nationwide. By 010, Hispanics will account for 15 percent, or 56 million, of the countrys population. In 00, that figure will balloon to 70 million, or 1 percent. Hispanics are already a force in parts of the country. One out of three residents of California and Texas is Hispanic, one out of four in Arizona and one out of eight in Illinois. The United States has the fifth-largest Hispanic population of any country. And may become No. in a few years behind Mexico. Though these numbers represent a new frontier for marketers, U.S. Hispanics are not a homogenous group. Roughly two-thirds claim to be of Mexican origin. Hispanics from Central and South America account for 15 percent. Puerto Ricans are percent, Cubans 4 percent and others born of intermarriages are 5 percent. Such diversity within Hispanics makes marketing to them harder but not less important.

Direct marketing to the Hispanic population should and will become a major area throughout the United States and the first to jump on the boat will endure the initial success.

Sources

Minority Professional Network, Inc. (MPN), (00), Marketing Expert of Adelante Hispanic Marketing Says Smart Segmentation Is the Key to Targeting U.S. Hispanics, retrieved April 1, 00 from

http//minorityprofessionalnetwork.com/News/Segmentation.htm

Paul Miller.Primedia Business Magazines and Media, (January, 1 00), Lists and Prospecting The Overlooked Hispanic Market, retrieved April 1, 00 from

http//catalogagemag.com/ar/marketing_overlooked_hispanic_market

Please note that this sample paper on Hispanics and direct marketing advertising is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Hispanics and direct marketing advertising, we are here to assist you. Your persuasive essay on Hispanics and direct marketing advertising will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment custom writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Evil in Othello

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Iago, the Evil in Othello

Iago is quite possibly one of the best examples of evil in literature. He is not merely manipulative as other bad guys. Iago also brings the interesting aspect of truthinto it all. He quite literally tells the best lies using mostly the truth. What can we callhim? Whether it be the devil, Satan, Beelzebub, Lucifer or Moloch, these words represent the very same idea pure evil. Not the terrible creature from beyond, or anything quite so mundane as that, but the fundamental belief of malignancy in the world. All of these ideas reach a phenomenal peak in Iago. Iago does not have the casual killing persona of a Stalinor Mao, but instead possesses the pure hatred of everything he deems to be good and pure. His very existence is for the destruction of the truly innocent.

From the very beginning of Othello, Iago is in the midst of his scheme to destroyOthello. He speaks with the muddy-mettled rascal, Roderigo. And from the very firstmoment Iago admits to not really being what he seems. He is not what he is. And whatdoes he use as his reasoning for his obvious ill towards Othello. Well, he is sort of mad that Cassio was chosen as a Lieutenant instead of him. It is interesting that Iago feels theneed to justify himself to a pantywaist like Roderigo, who entrusts him with his pursewithout really even knowing him. When he does not belief his daughter to be making thebeast with two backs(I, i, 11), as Iago so gently puts it, Brabantio calls Iago a villain. Instead of denying it, Iago simply replies by saying, You are-a senator.(I, i, 115) Agreat way to avoid reality is to merely pretend it is not there. Then, instead of takingcredit for telling Brabantio, Iago allows Roderigo to remain and bear witness. After all,what is the devil better at than casting false blame.

When Iago is preparing him for his confrontation with Brabantio, Othello asks ifhis soul and parts will represent him well. Iago gives the reply, By Janus, I think so.(I,ii, ) Now this does not really mean all that much unless you consider the fact the Janusis the two-faced Roman god. One side is completely different from the other. To Othellothis means very little coming from a good friend like Iago, but the reader must realize thatit was no coincidence Iago mentions this ancient hypocrite. Help with essay on Evil in Othello

Drown cats and blind puppies.(I, iii, 11) This is only a joke, right!? Obviously Iago is simply trying to add some facetiousness to a tough situation with Roderigo. Takenby itself it really doesnt prove anything. But, the sheer number of incidents like this makeit very improbable for Iagos behavior to be coincidental. One of the next things Iago saysis one of the most important line of the play. In soliloquy, Iago admits his real reasons forill by his line, I hate the Moor.(I, iii, 77) This line makes no attempt to justify hisfeelings, since true evil does not need real reasons, just rationalizations. For the first timeIago freely admits that all his evil is based around his simple hatred for Othellos very existence

The Moor is of free and open nature

That thinks men honest that but seem to be so;

And will as tenderly be led by th nose

As asses are.

I havet! It is engendered! Hell and night

Must bring this monstrous birth to the worlds light.(I, iii, 0-5)

Is any more proof needed to prove that Iago is the devil? Is so, why not let himtell the audience himself? At the end of the second act, Iago is alone with his thoughts fora bit. The most interesting thing about it is that Iago is not talking to himself, but to thevery people the play is being performed for. He first justifies his actions by claiming hisadvice to be true. Of course, it actually is the truth, technically. But the truth is beingperverted. Then he gets to the real point. When evil desires to cause the greatest sins, it first pretends to be righteous, which is exactly what Iago admits to. While Cassio begs Desdemona to help him, it will only make Othello more and more sure that Iagos pestilence is the truth. Then Iago can turn Desdemonas virtue into pitch(II, iii, 60), which is really the whole point. Iago not only plans to destroy Othello, but by using the very pure and good part of his life that reaches its apogee in his sweet redemption, Desdemona.

The most terrible aspect about Iagos character is the realization that no-one elseknows what is going on, except for the audience. He gives us shows just to make us see how manipulative he really is, how much he loves his evil, and that we can do nothing to save the souls of those he has damned. The greatest trick Iago ever pulled was to convince the world he didnt exist... and like that, he was gone.

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Frankenstien

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There are varieties of people in this world. There are some remarkably good people and there are some extremely bad people. The creature, in Mary Shelleys Frankenstein, is right in the middle of all these kinds of people. He is very kind at first, but then he turns evil towards the end. These characteristics make him a lot like human beings; in fact this even makes him more human than his creator, Victor Frankenstein. The creature is more lovable, more hateful, and more pitied than Victor.

At the beginning of the book, the creature is very lovable. He is extremely innocent, kind, and gentle. He helps out the cottagers by collecting wood for them. He does this because he feels sorry for them. "I remember, the first time I did this, the young woman, when she opened the door in the morning, appeared greatly astonished seeing a great pile of wood on the outside"(78). The creature is also very caring. For example when the cottagers abandon the creature, which made the creature very angry and vengeful, he still saves a little girl who was drowning in the river. "I rushed from my hiding-place and, with extreme labour from the force of the current, saved her, and dragged her to shore"(101).

Another unique characteristic that makes the creature more human like, than Victor is hatred. Mary Shelley makes the reader hate the creature for all the bad things he did. The creature kills all of Victors family. Another example is when the creature framed the innocent Justine and got her killed. This makes the creature extremely evil and makes, us, the reader hate him even more. Another incident is when the creature tortures Victor by killing off his family one by one and Victor cannot do any thing about it.

Even after all the evil things the creature did, Mary Shelley still makes the reader have pity for the creature. Even though the creature kills all those people, we can understand why he did so. He had a very terrible childhood. All the people he knows abandon him. Especially when Victor ran away from him right after he made the creature. This must have hurt the creature very much because he has no one in his life at this rough time. He does not know any thing yet. Also the creature has been beaten up several times, when he did nothing wrong. When he tries to talk to the father of the cottagers, De lacey, his son, Felix, ran in and beat the creature with a stick. Or when the creature saves the little girl from drowning, he got shot for doing his good deed.Custom writing service can write essays on frankenstien

So in conclusion the creature has many characteristics that make him very human like. He is more lovable, more hateful, and more pitied. With these characteristics the creature is even more human like than his creator, Victor Frankenstein.

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How are Peter Rabbit and Winnie-the-Pooh comparable

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Beatrix Potters The Tale of Peter Rabbit and A. A. Milnes Winnie-the-Pooh are two unique childrens stories with their own distinct styles of prose. Yet, at the same time, these two memorable childrens tales have some underlying similarities. This essay will attempt to demonstrate what these similarities are and why they are significant.

Mostly obviously both stories deal with the telling of a story from the point of view of an animal. Hence, both the authors use the literary technique of personification to give human like characteristics to their main characters. Another similarity between Peter Rabbit and Winnie the Pooh, the protagonists, is that both animals are able to interact with both humans and animals.

Another similarity is that both stories provide morals. While Potter appears to be bringing out the moral of her story quite clearly, Milne does the same subtly. It appears that Potter has uses fewer words to communicate the moral of the story whereas Milne builds upon his theme gradually, systematically, breaking down the whole story into individual chapters. From the very beginning, it becomes clear that Potter is driving home the point that not paying heed to warnings can lead to dangerous consequences. Likewise, Milne brings out the fact that everyone will face unforeseen circumstances and these can be tackled with the help from true friends.

The stories are also similar in the sense that both authors attempt to, although quite differently, bring out the individuality of protagonists. Potter does this by focusing on Peter Rabbit and by largely disregarding the rest of the characters. Flopsy, Mopsy and Cotton-tail can be grouped into one category with fairly one dimensional personalities, while Peter Rabbits personality is more fully developed and three dimensional. This is not only shown by a contrast in their behaviours, but also by their clothing. While Peter Rabbit wears blue jacket all his siblings wear pink. In addition, Peter is hyperactive and adventurous to the extent that he does not pay attention to past precedence. Peters mother had quite clearly warned him and his siblings that their father had to pay the price of going to McGregors garden and ending up as an ingredient in their pie! Although, this warning is adequate for Flopsy, Mopsy and Cotton-tail, Peter does not pay heed to it. He is obviously different from them; he is curious, naïve and full of energy. Peter Rabbits unique personality that can described by the idiom, "Curiosity killed the cat". Of course, because of his rambunctious personality he must pay the price of almost being eaten by Mr. McGregor. Moreover, while Flopsy, Mopsy and Cotton-tail get to have a supper of bread, milk and blackberries, Peter must go to bed sick and with only a cup of camomile.

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Likewise, Milne brings out Winnie the Poohs unique personality. Although, unlike Potter he does this by contrasting Winnie the Poohs personality with the other characters, each of whom he describes in detail. To expand, Milne introduces the characters of the story one by one in sequential chapters. Read individually, the chapters may appear to be disjointed but by the time the reader goes through the entire book, the whole story unfolds to elucidate the connection between the chapters. Milne spends a good deal of space to differentiate one character from the other. The owl is portrayed to have a grandfatherly nature of continuously chatting, not noticing whether people around him are listening to him or not! As if to say this was not enough, he goes on to use big words to impress others. Eeyore the Donkey is a miserable soul who has given up all hopes and resigned to a negative attitude. Rabbit is the smart Alec who views himself to be the master strategist. Piglet is akin to the character of Joey in Dennis the Menace where he considers himself to be small but likes to be taken notice of. Kanga is the wise mother keen to bring up her baby Roo and, at the same time, having the humour to play on to the prank played by the team to touch upon her sensitivity to being too motherly to perpetually keep a watchful eye on her ward. Roo is of course the baby of the gang, every moment discovering something new! Milne goes on to bring out the features of each character to show how different they are from each other, and at the same time, they accept Christopher Robin to be their master. By contrasting the characters in this way we are able to get a full sense of how Winnie the Pooh is unique and different from the rest of them.

Another theme that runs through both books is the benefits of unity and friendship. Had Peter Rabbit had the support of his sibling chances are he would not have landed in such a risky situation. Instead, he would have had a pleasant day of picking blackberries. By leaving the pack, Peter puts himself into a hazardous situation and loses the safety and security that comes with numbers. For instance, had his siblings been when with him when he was caught in the "gooseberry net" they could have helped him escape. Although, he narrowly escapes, the situation is tense and he loses all of his clothing. Yet, luckily, Peter Rabbit makes some new friends who, like Winnie the Poohs friends, come to his rescue. To elaborate, just as Peter has given up and succumbed to the hopelessness of the situation the sparrows come to his aid and motivate and encourage him to escape the net. Potter describes them as "friendly" creatures. Hence, like true friends they come to aid him in his time of need. Potter writes

Peter gave himself up for lost, and shed big tears;

but his sobs were overheard by some friendly

sparrows, who flew to him in great excitement,

and implored him to exert himself. (p. 15)

Like wise, as stated above, Milne brings out the fact that everyone will face unforeseen circumstances and these can be tackled with the help from true friends. Milne does this by at first overtly displaying each characters weaknesses, and then demonstrating how these flaws do not really matter and through unity these friends can overcome any turmoils they may face. To expand, Pooh, around whom the story revolves, is brought about as a character that is not so intelligent ("Bear with little brain"). However, he overcomes the lack of intelligence by making creative use of his experience and knowledge using the upside umbrella as a boat to ferry Christopher Robin, Piglet and himself is a clear example. Hence, despite their individual negative traits, the characters learn to live together in the same forest and be of help to each other at the time of need. Milne goes on to show that notwithstanding individual traits, the individual team members establish their own credibility over time.

Both also touch upon adventure to make their story intriguing. Although, Potter story is much more tense and dramatised - Peter Rabbit becomes so confused by being chased by Mr. McGregor that he is unable to locate the way he came in. The story brings out the fact that in a tense situation one not only loses the focus of attention but also has to let go of personal possessions Peter Rabbit had to lose his shirt and shoes. These could have been dear to him in a normal situation but faced with danger, they lose their significance. Milne also provides his reader with scenes of adventure and intensity.

In summary, both The Tale of Peter Rabbit and Winnie-the-Pooh, are targeted to the same segment pre-school children. They have a common theme of bringing out the benefits of social interaction. While Potter goes on to narrate the fact that a lone soldier cannot win a battle, Milne explains that all problems are surmountable by working together in a cohesive manner. Thus, both stories use morals to teach important lessons to children. Both authors also do this in a covert manner, that still allows the stories to be adventurous and captivating. One of these techniques is the use personification to get closer to children.

These similarities are important and significant because overall, from a broad perspective, both these stories are completely different. To expand, each has a different story line, each was written by completely different person and each of these authors has their own unique style of writing. Yet, what is impressive is that regardless of these differences, both authors knew the secret to make a great childrens story. Both stories have been translated in to numerous languages and millions of copies have sold around the globe. Thus, it is important to stop and analyze these stories to determine if they are comparable and to determine if famous authors have similarities in their literature. Therefore, we must stop and question, whether all celebrated and popular childrens stories have something in common? By doing this, it may be possible, through enough analysis, to figure out the secret to their success. Moreover, as a society that is filled with childrens authors, we should attempt to see whether these abilities could be instilled onto inspiring authors. To get inside a childs heart and amaze them with wonderful stories, filled with morals, adventure and the interaction of humans with animals is truly a noble and well-respected skill. It is a skill that not everybody can learn, but surely one that we should all attempt to understand.

Please note that this sample paper on How are Peter Rabbit and Winnie-the-Pooh comparable is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on How are Peter Rabbit and Winnie-the-Pooh comparable, we are here to assist you. Your persuasive essay on How are Peter Rabbit and Winnie-the-Pooh comparable will be written from scratch, so you do not have to worry about its originality.

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